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7 Tips to Instantly Improve your Email Newsletter

Best Practice
You invest time into building your email newsletter week after week. You send it out on time, every time, with content that’s pretty interesting. So why aren’t you seeing the results you want?Many companies tend to think about email marketing as a “just send it and it will work” type of ...

3 Ideas for A/B Testing your Next Email Campaign

Campaigns
A strategic email marketing campaign is a sure-fire way to improve your open, click-through, and conversion rates. We know that email marketing can yield powerful results—email marketing is consistently cited as the best digital marketing strategy in terms of ROI. But it’s every marketer's goal to make email marketing decisions that will ...

How to Dig Deeper than Vanity Marketing Metrics

Email marketing
When it comes to email marketing, open and click rates tend to get the lion’s share of people’s focus when it comes to marketing metrics. And with good reason—they are the most obvious indicators of success for email marketing.After all, what difference do other points of data make if no ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.