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4 Tips to Engage Alumni More Effectively with Email

Campaigns
How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.After ...

How to Advocate for the Value of Email Marketing

Email marketing
It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I haven't been given the time or resources I need to do it right. How can I convince my boss/team/executives to make email more of a priority?"As with any strategy, ...

Why Does Email Accessibility Matter?

Deliverablity
When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone can easily understand your message,  regardless of disabilities or assistive devices. You already put a ton of energy and thought into your email content, so why not take the extra ...

Using Wi-Fi Marketing to Power Email List Growth

Growth Hacking
Everywhere you turn on the internet, you find banner ads, native advertising, click bait, video ads...  and that’s not even counting the traditional advertising people see offline. There’s never been more advertising noise demanding the attention of today's consumers. Getting noticed in such a blizzard of marketing messages can seem almost ...
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