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Why Do People Ignore my Emails

Best Practice
Check out our tips and craft interesting and engaging emails.Did you know that every day over 112.4 billion business emails fly around the world? Imagine how many emails are to individual people every day. Okay, we got it - it’s about 122 emails! Impressive right? If you are sending emails and don’t get the opens and ...

Using Emojis in Email Marketing – Pros and Cons

Email Tools
Emoticons in email can be a hit or miss. Let's expand on the usage of emojis and if they are really right for your business.Emojis have come a long way. Originating from 1997 in Japan, they quickly gained popularity worldwide in only 10 years. With the starting number of 90, ...

Double Opt-in vs Single Opt-in Email Contacts

Ecommerce
Learn more about how double opt-in and single opt-in works, what is the biggest difference between them and how to use them right.Any subscriber you've added to your list must give you permission to email them, when you use a double opt-in version, this two-step process offers you a complete ...

Don’t Send these 5 types of Emails

Best Practice
Learn more about types of emails that marketers should not send.Discover 5 types of emails that marketers should not send.1. Email that doesn't comply with the lawMany countries have laws in place that have clear guidelines for email senders. The PECR, CAN-SPAM, and CASL are common examples.These laws outline the very basic requirements that ...
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