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How to Get Started with Data-Driven Email Marketing

Digital marketing has expanded over the years thanks to the development of new methods such as search engine marketing, social media marketing, and content marketing, to name a few.And yet, email is still the go-to marketing channel for companies looking for a reliable, recurring ROI. This is not to say ...

How to Improve Email Opt-in Rate – 5 Improvements to Make

Email marketing vastly depends on the opt-in rate. The more user opt-ins, the more the marketing campaigns can grow. So tracking and neutralizing issues that are harming your opt-in rate is a must.The email opt-in rate refers to the percentage of visitors who subscribed to your email list. For example, if ...