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How to Send Email in The Age of The Eight Second Attention Span

Deliverablity
The typical individual has an attention span of eight seconds. That's correct, individuals nowadays lose focus within eight seconds. According to Microsoft study, a goldfish has a higher attention span than humans, with a remarkable nine-second attention span.So, what does this short attention span imply for marketers using email to ...

4 Reasons Why You Should Always QA And Test Email

Testing
With all of the issues that email development presents, we sometimes ignore an important component of the process: quality assurance (QA) and testing. After all of our troubles with coding and designing the email, many of us just want to get it out the door and forget about it until ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.