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Email List Hygiene – 5 Rules to Follow and Keep a Clean List

As email marketers, we're all guilty of wanting to keep every last hard earned email address on our list for all time, but that's not the best approach for optimal delivery results.It feels good to have thousands and thousands of email addresses on your list, doesn't it? So many contacts! ...

Email: Etiquette, Compliance and Integrity

The world of "email" can sometimes seem complicated. But, really, the rules that govern email behavior are simple.EtiquetteWhen you walk into a busy coffee shop, you don't push your way to the counter and demand your Triple Shot Americano. You move to the back of the line and patiently wait for your ...

How to Improve your Email Marketing by Using the Marketing Funnel

During your marketing journey it's likely you've come across many different marketing concepts, ideas, and examples. Today we'll be going over the idea of the marketing funnel and how it can help you increase your email marketing ROI.What is the email marketing funnel?The marketing funnel is a concept and image designed ...