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5 Email Personalization Examples that will Boost Conversion Rates

It’s easy to see why personalization might result in higher open rates. A personalized email delivers content that customers know will be more likely to be relevant to their interests. By definition, marketing emails that aren’t personalized just can’t make that same guarantee. Without personalization, you’re taking a shot in ...

4 Email Campaigns Every E-commerce Merchant should Run

Email marketing is one of the most effective channels for reaching consumers today. Above video ads and social media campaigns, email is still the dominant communication medium.According to a VentureBeat Insight study, “users of email marketing systems are achieving $38 in ROI for every $1 spent”. This huge return is likely the ...