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What is the optimal time to send your email?

Automation
Check out our answer to the long-standing question of all email marketers and senders - "What is the best time to send email?"Developing consistently reliable interest in your mail begins with the time of day you are sending mail to your subscribers. Sending your emails at the right time helps increase engagement ...

The Importance of Customer Retention using Email Marketing

Best Practice
Marketing isn't just about attracting new customers. By shifting your approach you can tap into the power of customer retention to grow your business.Recently I wrote an article about how to create a trusting relationship between your business and email subscribers. This post continues to expand on this with a focus ...

The Power of Brilliant Storytelling in Email

Inspiration
 What is it about storytelling that attracts us so much? You would be amazed to find out that it all boils down to a combination of human nature, some digital magic, and yes, science.What is storytelling?Storytelling by definition is simply the act, or should we say art, of telling or writing ...

Effective Email Marketing – 7 Great Tips

Digital Marketing
Email marketing reigns supreme when it comes to digital marketing.Even Facebook, which is currently a popular platform for marketing, does not come close. Effective email marketing returns $38 for every $1 spent by a brand. Plus, what makes email marketing so powerful is email is still a preferred channel of ...
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    Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.