How to Drive Conversions with Content Marketing
Content best practices to boost revenue and long-term results First off, content might not always be at the forefront of your ...
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Email Feature: Shake Shack
Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. ...
4 Tips to Engage Alumni More Effectively with Email
How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who ...
How to Advocate for the Value of Email Marketing
It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but ...
Why Does Email Accessibility Matter?
When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone ...
Using Wi-Fi Marketing to Power Email List Growth
Everywhere you turn on the internet, you find banner ads, native advertising, click bait, video ads... and that’s not even ...
How to Increase Average Spend per Customer Using Email
Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business’s revenue comes ...
4 Ways to Automate Student Outreach with Email
State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways ...
Evolving your Email Audience to Combat Churn
Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but ...
