We\u2019ve covered the biggest question, what is email marketing, but haven\u2019t gotten into why email marketing is so very important for your business. Let\u2019s talk about that now.<\/p>\n\n\n\n
Despite the rise of social media and unsolicited spam email (which is\u00a0never a good marketing strategy, by the way), email remains the\u00a0most effective way to nurture leads<\/strong>\u00a0and boost customer loyalty.<\/p>\n\n\n\n There are many reasons you should make email marketing one of your top priorities, but here are the top 3:<\/p>\n\n\n\n 1. Email is the #1 communication channel.<\/strong>\u00a0Did you know that at least\u00a099% of consumers\u00a0check their email on a daily basis? That can\u2019t be said of any other communication channel.<\/p>\n\n\n\n 2. You own your list.<\/strong> On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.<\/p>\n\n\n\n 3. Email just converts better.<\/strong> People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%<\/strong>. That\u2019s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.<\/p>\n\n\n\n Email is simply the best way to make sales online. Now that you know the importance of email marketing, let\u2019s learn the best ways to go about it.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019ve covered the biggest question, what is email marketing, but haven\u2019t gotten into why email marketing is so very important for your business. Let\u2019s talk about that now. Despite the rise of social media and unsolicited spam email (which is\u00a0never a good marketing strategy, by the way), email remains the\u00a0most effective way to nurture leads\u00a0and […]<\/p>\n","protected":false},"author":1,"featured_media":9470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[58],"tags":[135,79,201],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-deliverability","tag-email-marketing","tag-subscribers"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/9466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=9466"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/9466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/9470"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=9466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=9466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=9466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}