\u201cTell me more, I\u2019m still not convinced\u201d, you might say. Well, here are the reasons that ensure why email marketing is still the king of lead generation.<\/p>\n\n\n\n
Email marketing helps achieve high ROI<\/h2>\n\n\n\n
ROI (Return on Investment)<\/a> is the most vital part when it comes to measuring profits. According to the Direct Marketing Association, email marketing brings approximately a 4.3% return on investment. What\u2019s the best part? Email marketing takes up minimal resources, money, and time.<\/p>\n\n\n\n Less input and more output. Isn\u2019t that what every enterprise yearns for?<\/p>\n\n\n\n If you are going to continue or start an email marketing campaign, make sure to integrate it with other digital marketing strategies like social media marketing as well. Furthermore, make sure that the right content reaches the right audience. Follow some guidelines and create an Ideal Customer Profile (ICP)<\/a> to avoid wasting time and resources on unproductive leads and not-so-ideal leads.<\/p>\n\n\n\n Make sure that you are sending customized emails to your leads, as per their preferences, and according to what they are looking for. Now, you just sit back and wait for the leads to change from cold to warm. Once your leads receive relevant and customized emails, they are likely to warm up to your brand. Include a testimonial or a sale offer or coupon to add value and credibility to your email. All this will move the lead closer to the sale resulting in accelerated sales and lead generation.<\/p>\n\n\n\n We have already settled on the fact that a customized email that includes everything from engaging visuals to testimonials and attractive offers to newsletters is likely to turn a cold lead into a warm lead. But can you imagine including all this at any other platform, and all at once?<\/p>\n\n\n\n Say, for example, you are using Twitter to market your product. Juxtaposed to emails, Twitter has its limitations. You cannot provide everything at once. However, email can be as long or as short as you need it. Furthermore, targeted emails are not only useful to send a generous amount of information at once, but it also ensures that the right information is sent to the right place and to the right lead.<\/p>\n\n\n\nQuick transition from cold lead to warm lead<\/h2>\n\n\n\n
All you need to do is to categorize them and add them to a customized and automated email chain. Now that they are added to your sales funnel, they\u2019ll start receiving your customized emails including newsletters, offers, and incentives et al.<\/p>\n\n\n\nMore information<\/h2>\n\n\n
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You can highlight your events, offers, and testimonials as per your wish without worrying about space or lack thereof.<\/p>\n\n\n\nEmail is smartphone savvy<\/h2>\n\n\n\n