Use the power of science to guide you and make it your everyday habit to send awesome, consistent and beautiful email marketing campaigns. So how do you create habits that support successful email marketing? Find out with this short guide.<\/p>\n\n\n\n
According to Merriam-Webster, a habit is \u201can acquired mode of behavior that has become nearly or completely involuntary\u201d and Google states that a habit is \u201ca settled or regular tendency or practice, especially one that is hard to give up.\u201d<\/p>\n\n\n\n
We have the power to build and break down habits every single day and it’s in our best interests to create ones that we consider positive because they become an ingrained part of our daily lives. There is a lot of comforts to be found in habits which is partly why they are hard to break. But why do habits exist in the first place?<\/p>\n\n\n\n
Writer Charles Duhigg<\/a>, author of The Power of Habit: Why we do what we do in life and business<\/em> has done the research for us: \u201cHabits, scientists say, emerge because the brain is constantly looking for ways to save effort”.<\/p>\n\n\n\n Perfect! If you feel like you’re expending too much effort to get the results you want from your email marketing campaigns then that’s all the more reason to make some good habits regarding this part of your business. When it comes to sending email campaigns that provide results consistently, you definitely want to save effort.<\/p>\n\n\n\n Begin by recognizing the patterns associated with habits. This includes a predictable pattern of events. First, there is a reminder or trigger (possibly sitting down at your computer for example), followed by your routine – what you normally do at that time (send an email campaign?) and finally your reward (how you feel after). (James Clear Transform Your Habits<\/a>)<\/p>\n\n\n\n Now that you know the building blocks that make up a habit you\u2019ll need to start making some changes. It turns out that getting rid of habits is hard. It takes willpower, planning, perseverance, and foresight. In fact, it’s probably better to think of a habit as a moving target and to remember that \u201cYou can’t extinguish a bad habit, you can only change it.\u201d (Duhigg) So the first step in creating good habits is actually identifying your bad ones simply so you can look at replacing them with good ones instead.<\/p>\n\n\n\n We\u2019ll get into that more in a moment, for now, let\u2019s do some push-ups.<\/p>\n\n\n\n Wait what?<\/p>\n\n\n\n As you may have guessed, it turns out that exercise might just be one way to trigger real habit change that can positively affect all areas of your life. So with this tidbit in mind (as you complete a few sit-ups) let\u2019s see how we can apply habit change to your email campaigns.<\/p>\n\n\n\n Email is repetitive yes, but that doesn\u2019t mean it should get stale. This goes for all aspects of your campaign management including your all-important list of opt-in contacts. Every time you plan a campaign, the first habit you want to create is to make sure your list is up to date.<\/p>\n\n\n\nChange what you can\u2019t eliminate<\/h2>\n\n\n\n
Keeping your list clean<\/h2>\n\n\n\n