In this article, you\u2019ll learn nine on-site factors that may be killing your email opt-in rate<\/strong>. You must fix them if you want to build a massive email list.<\/p>\n\n\n\n In 2010, Google started using site speed<\/a> as a ranking factor in its search engine. Google realized that web users love websites that load fast. If your site speed is slow, prospects will leave before they can even see your opt-in form. Your email opt-in rate would be lower as a result<\/strong>.<\/p>\n\n\n\n How do you know if you have a low site speed?<\/p>\n\n\n\n Use PageSpeed Insights<\/a>. It collects speed data from the Google Chrome web browser. (Note: PageSpeed Insights and Google Chrome are both owned by Google). According to PageSpeed Insights, Google.com is one of the fastest websites on the web. It has a score of 97 out of 100. Speed scores between 0 \u2013 49 are slow, scores from 50 \u2013 89 are average, and scores between 90 \u2013 100 are fast.<\/p>\n\n\n\n PageSpeed Insights is better than other speed testing tools like Pingdom and WebPageTest because it takes metrics from Chrome browser users who visit your website. How can you make your site load fast?<\/p>\n\n\n\n Hire a web development expert. An experienced web developer knows what to do to improve your site speed. When your site is fast, prospects see your email opt-in form quicker than when it\u2019s slow<\/strong>. This could improve your email opt-in rate<\/em>.<\/p>\n\n\n\n It takes about 50 milliseconds<\/a> (that\u2019s 0.05 seconds) for prospects to form an opinion about your website. Just imagine that! Prospects determine if they\u2019ll stay or leave within 0.05 seconds – that\u2019s quick! You need to do everything you can to ensure that visitors stay on your site. And how do you do that?<\/p>\n\n\n\n You make a great first impression on your visitors.<\/p>\n\n\n\n The first impression of your site depends on many factors like color, structure, spacing, fonts, amount of text, images, and more. These are the things visitors see upon landing on your website. Invest in amazing website design to make a great first impression<\/a>. A great design will help visitors stay longer on your site. When visitors stay longer, they\u2019re more likely to give you their emails. The longer they stay, the higher the chance that the email opt-in rate will go up<\/strong>.<\/p>\n\n\n\n For example, Airbnb<\/a>\u2019s website has a great design. The company recently crossed its 500 millionth guest. There\u2019s no doubt that a home page like this helps it collect information and converts visitors into guests. Airbnb\u2019s logo is simple. The page is beautiful. The opt-in form makes it easy to search for places and see prices<\/em>.<\/p>\n\n\n\n A website can have a great first impression on desktops but still have a bad mobile design. Mobile web traffic overtook desktop in 2015<\/a> and has never looked back. Google revealed that more searches happen on mobile than on desktop. Over half of your visitors will come from mobile devices<\/a>. If your site isn\u2019t designed for mobile, most of these visitors won\u2019t be able to subscribe to your email list.<\/p>\n\n\n\n Some years ago, website developers designed for desktops before mobile. It\u2019s different today. Web developers now design for various mobile screens first before desktop. According to a study, 57% of internet users say they won\u2019t recommend a business<\/a> with a poorly designed website on mobile. So, if you want prospects to fill your opt-in forms<\/strong> and recommend you to their family and friends, you need a mobile-friendly design.<\/p>\n\n\n\n Images are powerful. They can increase your email opt-in rate when they are beautiful and relevant<\/strong>. Zillow is a platform where people buy, sell, and rent homes. Look at the picture of this beautiful home on the site, and you\u2019ll want to use the site.<\/p>\n\n\n\n You\u2019ve probably heard that a picture is worth more than a thousand words. If you want prospects to give you their emails faster, you need to use relevant, attractive images. Don\u2019t use stock photos. It could send the wrong message to prospects. What if they\u2019d come across the same photo several times online? They may think that you took it from another website or brand. As a result, they may start questioning your trustworthiness. Web users don\u2019t give their email addresses to sites they can\u2019t trust.<\/p>\n\n\n Poor images can mean many things. It may mean that the image doesn\u2019t match your brand<\/strong>. Could be, that the image doesn\u2019t load quickly. It may also tell that the image has a low resolution. So, don\u2019t just put any image on your pages and expect visitors to subscribe. Ensure that every image you use is right for that page and would help you collect more email addresses.<\/p>\n\n\n\n If the copy on your landing page is terrible, no one will give you their email address.<\/strong> A copy that is riddled with grammar and spelling mistakes is a bad copy. A copy that has inappropriate length is a bad copy. Your copy shouldn\u2019t be too long or too short. Here\u2019s what great copywriters do:<\/p>\n\n\n\n If the product or service is expensive and sophisticated, write a long-form copy, but if the product or service is inexpensive and easy to understand, write a short copy. You should also use simple and short words. Long and complex words make it difficult for people to understand business. If prospects can\u2019t understand your copy, why should they give you their emails?<\/p>\n\n\n\n Your sentences should be short. Long sentences are hard to read. Your paragraphs should also be short. Long paragraphs put people to sleep. Long words, sentences, and paragraphs are unnecessary barriers that stop prospects from giving you their email addresses. Have a look at this\u00a0eCommerce learning<\/a>\u00a0platform:\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Email marketing vastly depends on the opt-in rate. The more user opt-ins, the more the marketing campaigns can grow. So tracking and neutralizing issues that are harming your opt-in rate is a must.<\/p>\n","protected":false},"author":1,"featured_media":8705,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[78],"tags":[79,482,483],"class_list":["post-8687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-tools","tag-email-marketing","tag-email-opt-ins","tag-improvements"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8687"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8705"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Improve site speed<\/strong><\/h2>\n\n\n
![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2022\/06\/image-8-512x1024.png\")
<\/figure>\n<\/div>\n\n\n2. Make a good first impression<\/strong><\/h2>\n\n\n
![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2022\/06\/image-9-512x1024.png\")
<\/figure>\n<\/div>\n\n\n3. Look good on mobile – it\u2019s a must<\/strong><\/h2>\n\n\n\n
4. Use stunning images and photos<\/strong><\/h2>\n\n\n\n
![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2022\/06\/image-11-530x1024.png\")
<\/figure>\n<\/div>\n\n\n5. Focus on great copywriting<\/strong><\/h2>\n\n\n
![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2022\/06\/image-12-512x1024.png\")
<\/figure>\n<\/div>\n\n\n