Email design trends of 202<\/strong>2<\/h2>\n\n\n\nThe first thing that your subscribers notice is the design of your email. It\u2019s important to keep it fresh and modern. You can achieve this with a few simple upgrades, but you need to do it thoughtfully. That\u2019s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great.<\/p>\n\n\n\n
1. Include dark designs<\/strong><\/h3>\n\n\n\nThe dark mode is taking email by storm. More and more people have decided to switch their app settings to dramatically change the look. It’s proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. It can also help you focus more and save your battery\u2019s life<\/a>.<\/p>\n\n\n\nAside from that, the dark mode can look cleaner and less busy. It could be that we, as recipients, got so used to seeing emails as they usually are, but dark designs just seem more appealing and eye-catching than the classic ones. In some cases), they can set the tone for your email, help some colors appear more saturated or intense and they definitely stand out in an inbox. <\/p>\n\n\n\n
In short, the various benefits are making people turn this feature on which makes it a good idea to explore the possibilities of beautiful, moody email designs.<\/p>\n\n\n\n
2. Switch to 3D graphics<\/strong><\/h3>\n\n\n\nCurrently, images are a core element of any email, but putting them on the header doesn\u2019t make it a good one. If you feel like you might need to refresh your email design, maybe it\u2019s time to switch from 2D to 3D and give your emails a completely new dimension. The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. They can help bring your products to life and create an interesting composition. You can use them to highlight an important part of your email as they definitely stand out. <\/p>\n\n\n\n
There are many ways to create show-stopping 3D graphics. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. You can even decide to change the route and create some optical illusions that will imitate a three-dimensional appearance. <\/p>\n\n\n\n
Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. It has a clear message, a standout design and it certainly looks different than the usual emails you receive.<\/p>\n\n\n\n![\"Email](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/01\/3.png\")
<\/figure>\n\n\n\n3. Include isometric images<\/strong><\/h3>\n\n\n\nIf you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. Isometric illustration.<\/p>\n\n\n\n
Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. In other words, it\u2019s a 3D representation of a design, on a 2D surface. It does follow a couple of rules to work properly, but once you get the hang of the basics, creating it is pretty simple. It\u2019s a perfect solution if you want your emails to stand out, but you don\u2019t necessarily have a lot of time to produce a complete 3D render. <\/p>\n\n\n\n
Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. It\u2019s definitely a good idea to think about implementing this trend in your new product campaign. It doesn\u2019t even need to be that advanced, to work its magic. Just look at the example below. Lyft created a very simple graphic using isometry, which makes a wonderful impression.<\/p>\n\n\n\n![\"Email](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/01\/2.png\")
<\/figure>\n\n\n\n4. APNG as a next-level animations<\/strong><\/h3>\n\n\n\nCurrently, if you want your email design to excite your audience, you can use looped animations like GIFs. This popular format doesn\u2019t weigh much and it\u2019s all the rage especially with younger subscribers<\/a>. But, what would you say if I told you that there is something even better ahead?<\/p>\n\n\n\nAPNG is an extension of the PNG format that supports animations. It\u2019s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. The only downside is that as of now, Gmail App and Gmail Desktop don\u2019t support it. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Hopefully, we will soon see it implemented within Google’s inbox. Then, switching to a new format will be a no-brainer.<\/p>\n\n\n\n
The dark mode is taking email by storm. More and more people have decided to switch their app settings to dramatically change the look. It’s proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. It can also help you focus more and save your battery\u2019s life<\/a>.<\/p>\n\n\n\n Aside from that, the dark mode can look cleaner and less busy. It could be that we, as recipients, got so used to seeing emails as they usually are, but dark designs just seem more appealing and eye-catching than the classic ones. In some cases), they can set the tone for your email, help some colors appear more saturated or intense and they definitely stand out in an inbox. <\/p>\n\n\n\n In short, the various benefits are making people turn this feature on which makes it a good idea to explore the possibilities of beautiful, moody email designs.<\/p>\n\n\n\n Currently, images are a core element of any email, but putting them on the header doesn\u2019t make it a good one. If you feel like you might need to refresh your email design, maybe it\u2019s time to switch from 2D to 3D and give your emails a completely new dimension. The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. They can help bring your products to life and create an interesting composition. You can use them to highlight an important part of your email as they definitely stand out. <\/p>\n\n\n\n There are many ways to create show-stopping 3D graphics. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. You can even decide to change the route and create some optical illusions that will imitate a three-dimensional appearance. <\/p>\n\n\n\n Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. It has a clear message, a standout design and it certainly looks different than the usual emails you receive.<\/p>\n\n\n\n If you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. Isometric illustration.<\/p>\n\n\n\n Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. In other words, it\u2019s a 3D representation of a design, on a 2D surface. It does follow a couple of rules to work properly, but once you get the hang of the basics, creating it is pretty simple. It\u2019s a perfect solution if you want your emails to stand out, but you don\u2019t necessarily have a lot of time to produce a complete 3D render. <\/p>\n\n\n\n Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. It\u2019s definitely a good idea to think about implementing this trend in your new product campaign. It doesn\u2019t even need to be that advanced, to work its magic. Just look at the example below. Lyft created a very simple graphic using isometry, which makes a wonderful impression.<\/p>\n\n\n\n Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. This popular format doesn\u2019t weigh much and it\u2019s all the rage especially with younger subscribers<\/a>. But, what would you say if I told you that there is something even better ahead?<\/p>\n\n\n\n APNG is an extension of the PNG format that supports animations. It\u2019s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. The only downside is that as of now, Gmail App and Gmail Desktop don\u2019t support it. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Hopefully, we will soon see it implemented within Google’s inbox. Then, switching to a new format will be a no-brainer.<\/p>\n\n\n\n2. Switch to 3D graphics<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n3. Include isometric images<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n4. APNG as a next-level animations<\/strong><\/h3>\n\n\n\n
![\"Email](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/01\/4-915x1024.png\")
<\/figure>\n\n\n\n![\"Email](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/01\/1.png\")
<\/figure>\n\n\n\n