Well, there are a lot of inspiring campaigns that you can use to your advantage.\u00a0We\u2019ve selected five<\/strong>\u00a0creative email campaign examples<\/strong>\u00a0that are very impressive and can show you how to stand out in the sea of incoming emails.<\/strong><\/p>\n\n\n\n Charity: water<\/a>\u00a0did something else. They set up a campaign where once you donate, you will receive a follow-up email with information where your funds are going. They showcase the progress bar, location of the work and even more information related to your donations.<\/p>\n\n\n Lesson learned: <\/strong>Engaging customers is a foolproof way to keep customers. Showing transparency and progress instead of only the final result will make a customer feel like they\u2019re part of something greater and that they are appreciated more. Those emails will be more likely noticed and opened in their inbox. After all, everybody wants to know where exactly their money is going. <\/p>\n\n\n\n Creating a similar email campaign is relatively simple. By creating automated actions<\/a>, you can trigger an email message each time there is a major update on the progress map. It\u2019s also a nice touch to add to such emails something specific for the customer you are sending it to, their name, details of their donation or purchase, etc. <\/p>\n\n\n\n The skill-sharing industry is booming, with their online classes, easy 24 access, and fun, bite-sized videos. In this field, one company created a very intriguing email campaign that made them stand out from the rest. Masterclass <\/a>sent minimalistic emails with text condensed only to two sentences capturing the essence of the product they offer. There is not much besides that, other than a simple, clean design and a button forwarding to their page. But that is enough.<\/p>\n\n\n Lesson learned:<\/strong> Flashy is not always good. Sometimes a simple idea can go a long way. In this case, the company showed its customers exactly what was expected of them – easy, fast and to the point courses. Using one or two lines from the course itself showcased its essence and got their recipients hooked. Similarly, you can introduce this concept to your business by simplifying your campaign and finding that creative one-line hook that will make your customers intrigued. Please note though, that in order for this to work, you do need to set targeted messages based on data<\/a> like customer interests and their clicks.<\/p>\n\n\n\n Let\u2019s be real – everybody listens to music. It helps us concentrate, shift our mood and occasionally make us jam while sitting at our desk at work. And with Spotify delivering a most personalized experience <\/a>on the market, their email campaign lives up to the app. They send their users a monthly summary of their Spotify <\/a>account. The design of the email is unique and most importantly, it delivers a fully personalized story for the customer. And as the story is for the customer themselves, it\u2019s already more interesting than something that isn’t directly related to them.<\/p>\n\n\n Lesson learned: <\/strong>This campaign is great for three reasons. First, it caters to already existing users who have enough data collected from them to create this email. Second, it makes the recipient feel special and catered towards. Last, campaigns like this are highly shareable on social media, and that generates more traffic. So to sum things up, you have a client who actively uses your product, and who feels acknowledged. That makes him or her more likely to return to your brand or try other things from your business since they\u2019ll be under the impression that they will be treated with similar thoughts in the future. <\/p>\n\n\n\n Our society is getting more interested in modern struggle. Thus, we are more keen to support brands that aid with those issues. Herbivore<\/a> is a plant-based cosmetic company that knows how to stay relevant within their community. They created a campaign supporting Women for Women International<\/a> – a charity for women in conflict-affected countries. They pledged 30% of their sales for support. Not only that, in their email campaign they featured the artwork of a different company that also supports the cause.<\/p>\n\n\n Lesson learned: <\/strong>Keep up not just with celebrations like Black Friday, Christmas or Halloween, but also with current issues all over the world. This will build your brand awareness. People will be more likely to buy your products if they know that you stand behind good things. Furthermore, by building relationships with other companies and supporting them, your traffic will increase. It\u2019s a simple promotional exchange that will spike interest about you with their customers as well. <\/p>\n\n\n\n So, this is not exactly an email campaign example, but definitely worth mentioning. Cicada 3301<\/a> is an alleged organization that posted a set of puzzles all over the Internet. They did this three times to supposedly recruit bright minds from the public. The mystery of this challenge was never truly solved. It was, however, a great inspiration for Project Architeuthis<\/a> and similar programs. For example, there was a mysterious email sent from the company Pizza Express<\/a>. It contained a logo, hashtag and a vague sentence with CTA \u201cJoin the hunt\u201d. Turns out it was a hide-and-seek challenge for their 50th birthday, where 50 vouchers for $1,000 were hidden all over the UK.<\/p>\n\n\n\n Lesson learned: <\/strong>Creating an interactive challenge for your customers can increase your traffic. By using various social media and sharing options, there is a huge potential of the campaign spreading further than the initial recipient\u2019s list. So not only you can receive new subscribers but you are able to rekindle the interest of the old ones. Adequately difficult tasks will get people talking and participating in order to resolve it – giving you more clicks and contacts. Too easy or too difficult, a campaign can flop – so remember to plan this carefully. <\/p>\n\n\n\n Although all mentioned\u00a0the most successful email campaign examples<\/strong>\u00a0are different, they have a few common things that are the basis of any successful operation. Remember that\u00a0email personalization\u00a0is the key to sending such emails. Using generic rules will not get you noticed in the inbox. It can also be harder for you to push your ideas through. Furthermore, all of those campaigns are following certain trends. Without knowing the current market tendencies, even the most creative campaign can go unnoticed. The above examples could give you an idea of how can you adapt those techniques in your campaigns to stay on top of your email marketing game.<\/p>\n","protected":false},"excerpt":{"rendered":" With the Internet constantly evolving and growing, one is certain – Email is the best marketing tool. According to statistics, 59% of respondents say that marketing emails influence their purchases. The same percentage of marketers say that email is their biggest source of ROI. <\/p>\n","protected":false},"author":1,"featured_media":8614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[76],"tags":[127,22,479],"class_list":["post-8613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-and-ux","tag-campaigns","tag-creative","tag-inspiring"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8613"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8614"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Charity: water – show the process<\/h2>\n\n\n\n
![\"Creative](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2019\/10\/5-Inspiring-Creative-Campaigns-Examples-5.png\")
<\/figure>\n<\/div>\n\n\nMasterclass – minimalistic hook<\/h2>\n\n\n\n
![\"Creative](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2019\/10\/5-Inspiring-Creative-Campaigns-Examples-3.png\")
<\/figure>\n<\/div>\n\n\nSpotify – show a story<\/h2>\n\n\n\n
![\"Creative](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2019\/10\/5-Inspiring-Creative-Campaigns-Examples-2.png\")
<\/figure>\n<\/div>\n\n\nHerbivore – support the cause<\/h2>\n\n\n\n
![\"Creative](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2019\/10\/5-Inspiring-Creative-Campaigns-Examples-4.png\")
<\/figure>\n<\/div>\n\n\nCicada 3301\/Pizza Express – make it interactive<\/h2>\n\n\n\n
![\"Creative](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2019\/10\/5-Inspiring-Creative-Campaigns-Examples-1.png\")
<\/figure>\n\n\n\nConclusion<\/strong><\/h2>\n\n\n\n