An effective strategy for tackling online shopping cart abandonment must also include cart recovery emails. Just take a look at these statistics:<\/p>\n\n\n\n You can see why it\u2019s vital for retail businesses to use cart abandonment emails in their marketing strategy. But writing good emails is one thing, optimizing them to increase the number of conversions is quite another.\u00a0In this article, we will take a look at three simple strategies to help you maximize the value of your abandoned cart emails.\u00a0<\/strong><\/p>\n\n\n\n Whether you\u2019ve never written these types of emails before or if you\u2019re unsatisfied with your current results, use the tips below to craft great emails that will effortlessly grow your cart retention percentages. <\/p>\n\n\n\n Did you know that 64% of users decide whether or not to open an email based solely on the subject line<\/a>? That\u2019s why when it comes to transforming abandoned carts strategy strategy<\/strong> into recovered revenue, the first thing you need to do is focus on your subject lines. <\/p>\n\n\n\n A slick subject line will grab your customers\u2019 attention, boost open rates<\/a> and increase clicks to your website. I can’t stress enough how important this is. If your subject lines aren’t up to par, it will be impossible for you to stand out from the sea of emails in your prospect\u2019s inbox.<\/p>\n\n\n\n It won’t matter if you’ve written the most complete and optimized abandoned cart email containing ALL the crucial elements.<\/strong> If your email has a boring subject line, very few of your users will open it. You will lose a lot in terms of both customer engagement and possible revenue. So how do you write high converting subject lines? Here are a few guidelines to consider:<\/p>\n\n\n\n It’s up to you to figure out which mix of these practices best suits your business. Implement them into your email strategy and then test the results to find out what performs best so you can optimize your strategy.<\/p>\n\n\n\n Just keep in mind that in order to capture the attention of your prospective customers, it doesn\u2019t mean that you need to get fancy <\/em>or complicated <\/em>with your cart recovery email subject lines. You can offer discounts or free shipping to get customers to complete their purchase. Just keep it short and to the point.<\/p>\n\n\n\n Promotional subject line examples<\/strong><\/p>\n\n\n\n Product shout-out subject line examples<\/strong><\/p>\n\n\n\n Curiosity-inducing subject line examples<\/strong><\/p>\n\n\n\n Cart reminder subject line examples<\/strong><\/p>\n\n\n\n Customer service subject line examples<\/strong><\/p>\n\n\n\n FOMO subject line examples <\/strong><\/p>\n\n\n\n Whether it\u2019s inducing curiosity or enhancing your customer\u2019s fear of missing out, there are many ways to use subject lines to increase and optimize your abandoned cart email <\/strong>open rates. Once you\u2019ve gotten your prospects to open the email, the next step is to ensure that it contains a well-written and optimized copy.<\/a> <\/p>\n\n\n\n Now let’s take a look at how you can create an abandoned cart email subject lines<\/strong> that brings many of your shoppers back to your website.<\/p>\n\n\n\n Ultimately, your email text has the goal of pushing prospects toward conversion, so the copy needs to be convincing and customer-centric. When it comes to abandoned cart recovery emails, short and sweet is always the best.<\/p>\n\n\n\n Keep these things in mind when crafting persuasive cart recovery email copy:<\/p>\n\n\n\n Some customers have busy window-shopping days and may not remember exactly which products they abandoned in your cart. That’s why it’s important to include a picture of the product<\/a> along with other details such as the size, color, pattern, etc. within your email. This is also a great way to remind them what they are missing out on while giving them a quick way back to the cart. <\/p>\n\n\n\n Make sure your product image is large, eye-catching and detailed. <\/p>\n\n\n\n To make this tactic even more effective, you might also display a sense of urgency. Show that the product could potentially go out of stock. The majority of shoppers tend to respond well to these types of deadlines. So, for instance, you could add inventory levels into your emails. This is likely to increase your click-through rates and completed orders. <\/p>\n\n\n\n You can also add an offer to your product, although this has the drawback of conditioning your shoppers to always wait for discount emails on things that they would have bought anyway. So maybe save the discount offer for an email later on in the series (something that we\u2019ll discuss a little later on) after you’ve tried other tactics.<\/p>\n\n\n\n The next step in optimizing your emails for abandoned cart shoppers is to improve your call to action. Your CTA is arguably the most crucial part of your email copy. Make sure you add a big, bold, attractive CTA button that stands out and is easy to see. You want to grab the shopper’s attention and nudge them toward the action you want them to perform next. <\/p>\n\n\n\n With abandoned cart emails, the action you want them to take is pretty clear: complete the purchase<\/em>.<\/p>\n\n\n\n So do your best to make it as easy for them as possible by having an optimized CTA button (in addition to your compelling email subject line, persuasive copy in the email body, a nice big, detailed image of the abandoned product and even an additional offer). Here are some examples of optimized CTAs:<\/p>\n\n\n\n Alternatively, if you would rather reduce the scope of commitment to make it even more likely that your customer will click to your site, you can use a low-commitment CTA like:<\/p>\n\n\n\n It’s not enough to send just one email. You need multiple emails in a series if you want to save the cart. According to a study conducted by Return Path, sending at least three cart recovery emails increases revenue by up to 56%<\/a> as opposed to sending just one. This is because shoppers tend to procrastinate, especially with certain types of purchases. <\/p>\n\n\n\n Every abandoned cart triggers a cart recovery email (or multiple emails in a series) to be sent within a designated period of time. Since you will be sending emails designed to help move your prospects up the sales funnel<\/a>, it’s important to get the timing and the frequency right. Depending on the type of products you sell, the first email is typically sent within just an hour of the customer abandoning the cart. <\/p>\n\n\n\n![\"abandoned](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/08\/Group-279.png\")
<\/figure>\n\n\n\n1. Use high-converting subject lines<\/h2>\n\n\n\n
Effective examples to help you win back customers:<\/h3>\n\n\n\n
2. Write email copy that sells<\/h2>\n\n\n\n
Tip 1: Use persuasive text<\/h2>\n\n\n\n
Tip 2: Include the abandoned product<\/h2>\n\n\n\n
![\"abandoned](\"https:\/\/elasticemail.com\/wp-content\/uploads\/2020\/08\/Group-280.png\")
<\/figure>\n\n\n\nTip 3: Optimize your CTA for improved conversions<\/h2>\n\n\n\n
3. Optimize timing and frequency <\/h2>\n\n\n\n