How to get email subscribers for your blog?<\/h3>\n\n\n\nCTA optimization<\/h2>\n\n\n\n
Let\u2019s get some obvious stuff out of the way first, CTA optimization…<\/p>\n\n\n\n
Including a \u201cstrong and personalized message\u201d has been shown to increase conversion rates<\/a> by over 202%. So for, example, if you\u2019re a real estate agent you might use something like \u201cGet The Latest NYC Real Estate Tips In Your Inbox, Instead of a generic CTA like \u201cJoin Our Newsletter Today!\u201d to make things more personal. <\/p>\n\n\n\n The location of your CTA is as important as the text it displays and the incentives you\u2019re providing.<\/strong> You can offer more than one spot for visitors to sign up for your newsletter. Keep in mind though, that too many can be overwhelming. A good starting point would be to include a CTA <\/a>above-the-fold, meaning within the first 5 seconds of reading time, usually in the header of the screen and another either along the side in a floating box or at the bottom as an option at the end of the blog post. Grow & Convert have done a great study<\/a> on this that is well worth reading.<\/p>\n\n\n\n If your CTA is a button, you should test different color combinations as this has also been shown to have an impact on conversion rates<\/strong>. For example, Dmix conducted a study<\/a> of the same button on the same landing page but in a different color, the red button outperformed the green button by an incredible 34%. <\/p>\n\n\n\n The truth is that there\u2019s an almost endless number of factors that need to be taken into account when optimizing your CTAs. Far more than we can discuss in a single section of a single blog post. Start your research with Neil Patel<\/a> or HubSpot<\/a> to learn more.<\/p>\n\n\n\n Remember to add a simple opt-in checkbox whenever you are requesting your readers email address for other reasons. For example:<\/strong><\/p>\n\n\n\n What\u2019s not so obvious is that it is equally as important to make it clear that you\u2019re careful with their data. Explicitly tell them you won’t sell or share or spam them. We\u2019ve all seen those little \u201cwe\u2019re good with your data\u201d headlines under checkboxes to join a list, and they\u2019re so ubiquitous because they work.<\/p>\n\n\n\n After you have written your well-thought-out content piece on a specific topic that has used accessible language and is ready to be posted on schedule, now is the time to add in a little something extra. Maybe it’s a downloadable materials checklist for your how-to post you are getting ready to publish. Or you have an eBook or white paper about the topic that could be downloaded or emailed to them. Remember that added value makes your customers happy and it can help with converting your blog readers into dedicated subscribers.<\/strong><\/p>\n\n\n\n Upgrades provide a link or form to fill out asking for their email address so that the reader can receive their extra content.<\/p>\n\n\n\n Social media snippets are short and sweet introductions to your work that incite curiosity (hopefully, you have already been effectively using social media to promote your blogs<\/a> instead of just using the \u201cpost and hope\u201d method).<\/p>\n\n\n\n It sounds counterintuitive to build your list from social channels – you already have them there, so what\u2019s the point?<\/strong><\/p>\n\n\n\n Facebook, Twitter, and Instagram can (and do) change their algorithms to reduce organic reach whenever they feel like it. Unlike your social profiles, you own your email list. No one can take it away from you or impact its reach. When doing this you should set up an entire landing page that is centered around what your newsletter offers, the frequency of announcements, and an easy to fill opt-in form optimized for social traffic. Consider a social media giveaway or competition to further increase sign-ups and\/or social traction of the landing page itself.<\/p>\n\n\n\n We know you know you should be doing this. But are you doing it? <\/strong><\/p>\n\n\n\n Don\u2019t put it off – you haven\u2019t by chance landed on a well optimized landing page without testing. You\u2019re leaving conversions (and therefore money) on the table. Test, test and test again.<\/p>\n\n\n\n Test your CTAs, test your header bars, test your content, and test everything else while you\u2019re at it. The smallest changes can make the biggest differences. You may find that adding a link at the bottom of each blog post is the best spot for increased page views, or you might find that it never gets used. Without data and testing, you\u2019ll never know what is working (and more importantly, what isn\u2019t). <\/p>\n\n\n\n The main benefit of a newsletter subscription is that it removes the need to keep checking in to see if anything new has posted<\/strong>. If you aren’t posting frequently, then what\u2019s the point in them signing up? Quality content that is consistently posted inspires people to come back for more.<\/p>\n\n\n\n If you don\u2019t have the time to manage your blog in house, then there are blog<\/a> writing services out there that can do the hard work for you. Hard work being the operative word here because that\u2019s exactly what blog management is (when it\u2019s done properly).<\/p>\n\n\n\n For example, blogs can be a very useful way to boost your rankings in search results.<\/a> Keyword optimization is very important for that process. Creating a blog that has been clearly created just to include a lot of taglines and keywords is easy. However, if the content is unreadable because it\u2019s been written for Google instead of your visitors, it\u2019s not going to bring in subscribers. <\/strong><\/p>\n\n\n\n Offering rewards for signing up is a very popular idea and is a proven method to engage people who see their data as a commodity with value.<\/strong> People are far more likely to want to give out their contact information if they will be getting something in return. Your blog\u2019s content is freely available without joining your list, they might want something more…<\/p>\n\n\n\n Offering a discount, for example, on their first purchase if they sign up is one of the most common ideas and has the bonus benefit of encouraging a sale. This is particularly effective when you combine it with exit popups that grab their attention before people try to leave your site. In some cases, they can increase subscriber conversion rates up to 30%<\/a>.<\/p>\n\n\n\n How to get blog subscribers? <\/strong>Exclusivity plays a factor in this too, especially in certain B2C industries. If visitors to your site as a guest get a 10% discount on certain items for an event, offering 15% to newsletter subscribers is an instant boost to the feeling of being \u201con the inside\u201d and a desire to be part of the upgraded group. The takeaway? If you want to convert blog readers into subscribers it’s worth considering adding a small “bait” in order to get them interested for longer.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" This is the time to focus on converting those casual readers into subscribers to your email list, and while it might sound like an obvious next step, it\u2019s much easier said than done.\u00a0 With that in mind, here are 8 tried and tested ways you can convert your blog\u2019s readers into subscribers.<\/p>\n","protected":false},"author":1,"featured_media":8501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[63],"tags":[127,111,201],"class_list":["post-8500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-campaigns","tag-engagement","tag-subscribers"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8500"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8501"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Checkboxes and headlines<\/h2>\n\n\n\n
Content upgrades<\/h2>\n\n\n\n
![\"Gone](\"https:\/\/files.reallygoodemails.com\/emails\/gone-phishin-what-graphic-designers-need-to-know-about-a-weird-internet-scam-targeting-creatives\/crop.png\")
<\/figure><\/div>\n\n\n\nSocial landing pages<\/h2>\n\n\n\n
Testing and redesigning<\/h2>\n\n\n\n
![\"~](\"https:\/\/files.reallygoodemails.com\/emails\/being-inclusive-is-a-daily-habit\/crop.png\")
<\/figure><\/div>\n\n\n\nHigh-quality blog posts delivered on time, every time<\/h2>\n\n\n\n
![\"Welcome](\"https:\/\/files.reallygoodemails.com\/emails\/welcome-to-creativemornings\/crop.png\")
<\/figure><\/div>\n\n\n\nIncentives, rewards and exclusivity<\/h2>\n\n\n\n