1: Make it worth the customer\u2019s time to open your emails<\/h2>\n\n\n\n![\"Perfect](\"https:\/\/files.reallygoodemails.com\/emails\/perfect-for-summer-nights\/crop.png\")
<\/figure><\/div>\n\n\n\nJoe Pilat, owner of Joe\u2019s Gaming & Electronics<\/a>, has found his best marketing strategy is to let his work speak for itself. His YouTube tutorials show people how they can repair their own devices. This doesn\u2019t just help his sales when they purchase the tools and parts from his store, it\u2019s also given him a huge base of loyal customers who appreciate his useful knowledge drops. <\/p>\n\n\n\nThe same strategy can be adapted easily to an email campaigns for small business<\/strong>, and can yield excellent results if you\u2019re trying to build a community of customers around your brand. A bakery could send out recipes to followers explaining how they make delicious icing (along with an announcement of the new flavors you can try in their shop). Landscaping customers will likely appreciate getting tips on how to maintain a lawn or garden between professional treatments.<\/p>\n\n\n\nThe bottom line is, if you educate or entertain your customers with your email messages, they\u2019ll look forward to reading them instead of just deleting them or relegating them to the spam folder.<\/p>\n\n\n\n
2: Make it easy to subscribe (without annoying your customers)<\/h2>\n\n\n\n![\"why](\"https:\/\/files.reallygoodemails.com\/emails\/why-add-stress-to-your-mornings\/crop.png\")
<\/figure><\/div>\n\n\n\nThe popup email signup has become pervasive on blogs, ecommerce sites, and anywhere else that runs a newsletter. By this point, most savvy web surfers anticipate these popups and start looking for the \u201cX\u201d as soon as they load\u2014especially if they come up right from the start, or when they\u2019re trying to navigate between products or blog posts. <\/p>\n\n\n\n
When you time the newsletter signup prompt can make a difference. If you wait to show the popup until readers have had some time to explore your site and see what you do, they\u2019ll be better able to decide if you\u2019re a company they want to know more about. <\/p>\n\n\n\n
As to the form, keep it simple and uncluttered. Briefly describe what the newsletter will contain and how often they\u2019ll hear from you, and don\u2019t ask for too much information\u2014they\u2019ll be more likely to sign up if it just means typing in their email than if they have to complete a long survey. <\/p>\n\n\n\n
3: Fit the tone and style of your marketing to match your customers\u2019 interests<\/h2>\n\n\n\n![\"You've](\"https:\/\/files.reallygoodemails.com\/emails\/youve-earned-a-new-rewards-status-cucumber-connoisseur\/crop.png\")
<\/figure><\/div>\n\n\n\nWhat do recruiting and marketing have in common? Branding. In both cases, the goal is to express your brand identity in a way that appeals to your target audience and makes them want to learn more. <\/p>\n\n\n\n
Recruiters arguably have the harder work here\u2014they\u2019re trying to convince people to join their team, not just make a purchase, and small businesses can learn a lot from how a recruiter approaches the marketing of their employer brand<\/a>. <\/p>\n\n\n\nOne big thing recruiters often do better than small businesses is targeting their mailers. The closer you can match the tone, language, and design of your mailers to the customer\u2019s ideal, the more they\u2019ll feel like you\u2019re speaking directly to them, and that kind of personal connection is a surefire way to increase customer loyalty. <\/p>\n\n\n\n
4. Use sales data to find the email frequency that\u2019s just right<\/h2>\n\n\n\n![\"Hey](\"https:\/\/files.reallygoodemails.com\/emails\/hey-smiles-davis-did-you-forget-something\/crop.png\")
<\/figure><\/div>\n\n\n\nYour marketing won\u2019t be as effective if you send too few emails, but too many could drive customers to unsubscribe. Excessive communication also runs the risk of being labeled as spam by over-zealous inbox filters. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nJoe Pilat, owner of Joe\u2019s Gaming & Electronics<\/a>, has found his best marketing strategy is to let his work speak for itself. His YouTube tutorials show people how they can repair their own devices. This doesn\u2019t just help his sales when they purchase the tools and parts from his store, it\u2019s also given him a huge base of loyal customers who appreciate his useful knowledge drops. <\/p>\n\n\n\n The same strategy can be adapted easily to an email campaigns for small business<\/strong>, and can yield excellent results if you\u2019re trying to build a community of customers around your brand. A bakery could send out recipes to followers explaining how they make delicious icing (along with an announcement of the new flavors you can try in their shop). Landscaping customers will likely appreciate getting tips on how to maintain a lawn or garden between professional treatments.<\/p>\n\n\n\n The bottom line is, if you educate or entertain your customers with your email messages, they\u2019ll look forward to reading them instead of just deleting them or relegating them to the spam folder.<\/p>\n\n\n\n The popup email signup has become pervasive on blogs, ecommerce sites, and anywhere else that runs a newsletter. By this point, most savvy web surfers anticipate these popups and start looking for the \u201cX\u201d as soon as they load\u2014especially if they come up right from the start, or when they\u2019re trying to navigate between products or blog posts. <\/p>\n\n\n\n When you time the newsletter signup prompt can make a difference. If you wait to show the popup until readers have had some time to explore your site and see what you do, they\u2019ll be better able to decide if you\u2019re a company they want to know more about. <\/p>\n\n\n\n As to the form, keep it simple and uncluttered. Briefly describe what the newsletter will contain and how often they\u2019ll hear from you, and don\u2019t ask for too much information\u2014they\u2019ll be more likely to sign up if it just means typing in their email than if they have to complete a long survey. <\/p>\n\n\n\n What do recruiting and marketing have in common? Branding. In both cases, the goal is to express your brand identity in a way that appeals to your target audience and makes them want to learn more. <\/p>\n\n\n\n Recruiters arguably have the harder work here\u2014they\u2019re trying to convince people to join their team, not just make a purchase, and small businesses can learn a lot from how a recruiter approaches the marketing of their employer brand<\/a>. <\/p>\n\n\n\n One big thing recruiters often do better than small businesses is targeting their mailers. The closer you can match the tone, language, and design of your mailers to the customer\u2019s ideal, the more they\u2019ll feel like you\u2019re speaking directly to them, and that kind of personal connection is a surefire way to increase customer loyalty. <\/p>\n\n\n\n Your marketing won\u2019t be as effective if you send too few emails, but too many could drive customers to unsubscribe. Excessive communication also runs the risk of being labeled as spam by over-zealous inbox filters. <\/p>\n\n\n\n2: Make it easy to subscribe (without annoying your customers)<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n3: Fit the tone and style of your marketing to match your customers\u2019 interests<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n4. Use sales data to find the email frequency that\u2019s just right<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n
![\"You](\"https:\/\/files.reallygoodemails.com\/emails\/you-get-20-off-today\/crop.png\")
<\/figure><\/div>\n\n\n\n![\"Thank](\"https:\/\/files.reallygoodemails.com\/emails\/thank-you-for-subscribing-to-faves\/crop.png\")
<\/figure><\/div>\n\n\n\n