{"id":8402,"date":"2022-05-10T15:58:39","date_gmt":"2022-05-10T14:58:39","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8402"},"modified":"2022-05-10T15:58:41","modified_gmt":"2022-05-10T14:58:41","slug":"4-reasons-to-use-newsletters-in-your-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/email-marketing\/4-reasons-to-use-newsletters-in-your-email-marketing-strategy","title":{"rendered":"4 Reasons to Use Newsletters in Your Email Marketing Strategy"},"content":{"rendered":"\n

Since the dawn of the internet, newsletters have been the cornerstone of any successful email marketing strategy. A newsletter is a tried and tested format that predates email by many centuries<\/a>, but newsletters have recently had a resurgence with many companies catching on to their power. Platforms are also driving this comeback, including newsletter subscription service Substack, Twitter\u2019s new editorial newsletter service, Revue, and Facebook\u2019s soon to be launched, Bulletin.<\/p>\n\n\n\n

While social media continues to dominate our devices and attention, email newsletters have officially made their way back into the spotlight, with studies showing that newsletters are 40 times more effective in acquiring new customers<\/a> than Facebook and Twitter combined. <\/p>\n\n\n\n

Aside from being a great conversion tool, newsletters also provide brands with an opportunity to share stories, offer business insights, connect with an audience and demonstrate that they care. You can use newsletters to curate bite-sized news articles and industry updates, or send out brand stories, customer testimonials or even thought leadership pieces. <\/p>\n\n\n\n

However you choose to use them, there\u2019s no denying that the newsletter is here to stay. Want to know how and why the newsletter became cool again? Here are 4 reasons to use newsletters in your email marketing strategy… <\/p>\n\n\n\n

Newsletters are a great conversion tool<\/h2>\n\n\n\n

Newsletters are a great way to build your brand, connect with your customers and show your audience what you have to offer. But, they\u2019re also a super effective way to further your reach, generate leads, increase user engagement and increase conversions. <\/p>\n\n\n\n

In fact, according to the Content Marketing Institute<\/a>, 74% of content marketers say that emails (such as newsletters) are the most successful way of helping their businesses reach their specific conversion goals. With 91% of all US consumers still using email daily, newsletters are one of the most efficient ways to put your products in front of your customers. Plus, emails are said to prompt three times more purchases than social media posts<\/a>, with their average order value also being 17% higher<\/a>. <\/p>\n\n\n\n

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Source: Email Love<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

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You can use newsletters to send out sales, deals or promotions directly, or take a more subtle approach by including brand stories, industry updates or thoughtful questions to initiate insightful conversation and prompt signups or click throughs. Newsletters can also be a great way to feel out your audience and find out more about your target market. \u200b\u200bAs with any other email campaign, there are several main email marketing<\/a> metrics to keep in mind when tracking the success of your newsletter:<\/p>\n\n\n\n