{"id":8394,"date":"2022-05-09T17:23:59","date_gmt":"2022-05-09T16:23:59","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8394"},"modified":"2022-05-09T17:24:01","modified_gmt":"2022-05-09T16:24:01","slug":"6-powerful-examples-of-amp-email-campaigns","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/campaigns\/6-powerful-examples-of-amp-email-campaigns","title":{"rendered":"6 Powerful Examples of AMP Email Campaigns"},"content":{"rendered":"\n<p>AMP for Email has been widely discussed by marketers all over the world for almost three years. But what\u2019s all the buzz about it? Is it really worth giving it a try?<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">What is AMP in email?<\/h2>\n\n\n\n<p>AMP is a web component framework technology that allows you to create interactive emails working seamlessly on select inboxes. The data so far shows that interactive emails using&nbsp;<a href=\"https:\/\/help.elasticemail.com\/en\/articles\/3074191-how-to-create-amp-emails\" target=\"_blank\" rel=\"noopener\">AMP<\/a>&nbsp;are far more effective at converting than traditional email.<br><br>How much? Let\u2019s take a look at a few&nbsp;<strong>AMP email examples<\/strong>.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">AMP for email &#8211; examples<\/h2>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">1. Forms for collecting feedback<\/h2>\n\n\n\n<p>The average survey response rate is&nbsp;<a href=\"https:\/\/www.genroe.com\/blog\/acceptable-survey-response-rate-2\/11504\" target=\"_blank\" rel=\"noopener\">14%<\/a>. AMP helps increase this number by&nbsp;<a href=\"https:\/\/stripo.email\/blog\/how-to-easily-build-amp-forms-for-emails\/\" target=\"_blank\" rel=\"noopener\">5.2 times<\/a>.&nbsp;<\/p>\n\n\n\n<p>In 2020, Stripo ran an A\/B test. They asked users to share feedback on the company.<\/p>\n\n\n\n<p>Half of the recipients had to leave the email and go to an external form to leave a comment on the product. While the other half could leave a comment in an AMP form directly in the email.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_04-1.gif\" alt=\"amp in email\" class=\"wp-image-11584\"\/><figcaption>(Image source: Stripo)<\/figcaption><\/figure><\/div>\n\n\n\n<p>The interactive AMP form generated 520% more responses than the external one.<\/p>\n\n\n\n<p>Some email editors let you&nbsp;<a href=\"https:\/\/stripo.email\/blog\/how-to-easily-build-amp-forms-for-emails\/\" target=\"_blank\" rel=\"noopener\">build AMP forms<\/a>&nbsp;with literally no coding skills.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">2. Abandoned carts<\/h2>\n\n\n\n<p>Ecwid, the eCommerce platform, was one of the first to start using AMP in emails.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_02-1.gif\" alt=\"amp for email\" class=\"wp-image-11585\"\/><figcaption>(Image source: Ecwid)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ecwid helped its clients add the AMP image carousel in emails to show recipients all photos of the product they left in the cart.<\/p>\n\n\n\n<p>The \u201cProduct details\u201d option was implemented with the AMP accordion, by clicking on the button users would see a full description of the product.<br>As we previously mentioned, it all resulted in an&nbsp;<a href=\"https:\/\/amp.dev\/success-stories\/ecwid\/\" target=\"_blank\" rel=\"noopener\">82%<\/a>&nbsp;increase in sales.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">3. User engagement<\/h2>\n\n\n\n<p>AWeber used AMP carousels, accordions, and forms in their campaigns.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_01.gif\" alt=\"interactive email marketing examples\" class=\"wp-image-11586\"\/><figcaption>(Image source: AMP blog by Google)<\/figcaption><\/figure><\/div>\n\n\n\n<p>AWeber did not measure the effectiveness of each AMP element, but they all together increased user engagement by&nbsp;<a href=\"https:\/\/blog.amp.dev\/2020\/04\/22\/how-aweber-makes-amp-for-email-powerfully-simple-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">225%<\/a>.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">4. Measuring NPS in emails<\/h2>\n\n\n\n<p>NPS shows how likely our clients are to recommend us to their friends. Now it is easy to measure NPS via email.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_07-1.jpg\" alt=\"what is amp in email\" class=\"wp-image-11587\"\/><figcaption>(Image source: Mailmodo)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Mailmodo built an email where recipients could say how likely they were to recommend the company to their friends. The email showed an&nbsp;<a href=\"https:\/\/www.mailmodo.com\/case-studies\/\" target=\"_blank\" rel=\"noopener\">833%<\/a>&nbsp;increase in user response rate.<\/p>\n\n\n\n<p>You can&nbsp;<a href=\"https:\/\/stripo.email\/blog\/8-ways-send-better-survey-invitation-emails\/\" target=\"_blank\" rel=\"noopener\">build a similar form with rating<\/a>&nbsp;to ask users to rate your services. Easy to do.<\/p>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">5. Interactive time-slots&nbsp;<\/h2>\n\n\n\n<p>Stripo sent out a demo invitation email. People could schedule the appointments right in it. This resulted in an impressive&nbsp;<a href=\"https:\/\/stripo.email\/blog\/how-to-get-a-jam-packed-schedule-of-demo-requests\/\" target=\"_blank\" rel=\"noopener\">17% CTOR<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_06.gif\" alt=\"amp email examples\" class=\"wp-image-11588\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">6. Email gamification<\/h2>\n\n\n\n<p>Email gamification is expected to rise in popularity. More and more events around email marketing are talking about how useful and beneficial gamification is. What does AMP have to do with it?<\/p>\n\n\n\n<p>It allows you to make your communication a fun experience for your audience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_08.gif\" alt=\"amp email marketing\" class=\"wp-image-11590\"\/><\/figure><\/div>\n\n\n\n<p>There are multiple ways to use gamification in email, for example, giving away coupons or event invites.<\/p>\n\n\n\n<p>Let\u2019s be honest, customers see tons of promo emails every day. They are somewhat tired of sales and discounts and don\u2019t really pay attention to them unless the discount is huge or it is given in a fun way.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/elasticemail.com\/wp-content\/uploads\/2021\/09\/stripo_gif_05.gif\" alt=\"amp emails examples\" class=\"wp-image-11591\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>The numbers speak for themselves \u2014&nbsp;<strong>AMP takes email marketing to a whole new level.<\/strong><\/p>\n\n\n\n<p>It lets you collect feedback and measure NPS in emails. It lets your customers book appointments in emails, making your communication unique and engaging. Testing out AMP in your communication might be a great way to increase your campaign results.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email gamification is expected to rise in popularity. More and more events around email marketing are talking about how useful and beneficial gamification is. What does AMP have to do with it?<\/p>\n","protected":false},"author":1,"featured_media":8395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[63],"tags":[126,127,135],"class_list":["post-8394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-best-practices","tag-campaigns","tag-deliverability"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8394"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8395"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}