{"id":8323,"date":"2022-05-05T06:05:00","date_gmt":"2022-05-05T05:05:00","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8323"},"modified":"2022-04-30T15:12:56","modified_gmt":"2022-04-30T14:12:56","slug":"a-beginners-guide-to-email-deliverability","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/templates\/a-beginners-guide-to-email-deliverability","title":{"rendered":"A Beginner’s Guide to Email Deliverability"},"content":{"rendered":"\n

Email marketing<\/strong> is one of the most vital channels businesses can use to reach out to their audience. The fact that people signed up to your email list means they\u2019re interested in what you have to offer. <\/p>\n\n\n\n

As a result, expect to generate high open and click-through rates from the emails you send, which means greater conversions and revenue moving forward. In fact, for every dollar spent on email marketing<\/strong>, you could be $42 richer<\/a>, assuming that you observe the best email practices.<\/p>\n\n\n\n

However, this is only possible if your emails are landing in your email subscribers\u2019<\/a> inboxes. There\u2019s a chance that the emails you\u2019re sending go straight to the spam folder \u2014 if they\u2019re even receiving them at all.<\/p>\n\n\n\n

Aside from building a solid email marketing strategy and campaign<\/strong>, you also need to tighten the nuts and bolts of your operations. When it comes to sending emails, email deliverability should be at the top of your list. <\/p>\n\n\n\n

What is email deliverability?<\/h2>\n\n\n\n

Email deliverability<\/strong> refers to the ability to send emails to subscribers successfully.<\/p>\n\n\n\n

Ideally, you want all the emails you send to arrive at their destination to maximize your ROI and revenue. However, according to EmailToolTester, the average deliverability rate is 85.3%<\/a>. That means, out of five emails sent, an average of one email fails to arrive in the inbox. While approximately 15% of failed emails sent may seem like a small number to some, this adds up to thousands of emails that accumulate over time serve as missed opportunities for possible conversions.<\/p>\n\n\n\n

The majority of email deliverability<\/strong> falls on the email platform you\u2019re using. Email tools may share similar features, but their deliverability rates vary due to different factors, some of which we will discuss later.<\/p>\n\n\n\n

To test email deliverability<\/em>, these email service providers send emails from the dedicated IP addresses they’re using to a test group of email addresses representing the top ISPs that their customers are sending to. The results should be able to give them a general idea of how many emails are successfully delivered.<\/p>\n\n\n\n

From here, they can develop internal scores that measure email deliverability<\/strong> based on volume, spam complaints from recipients, and bad addresses, to name a few factors.<\/p>\n\n\n\n

To help you verify the deliverability rates of your email campaigns, you can use tools to monitor your IP and domain reputation. As mentioned, the lower the sender score, the more people won\u2019t receive your emails.<\/p>\n\n\n\n

What impacts email deliverability?<\/h2>\n\n\n\n

There are a variety of factors that affect email<\/strong> deliverability<\/strong>. Below are some that you should be wary of:<\/p>\n\n\n\n

Sender reputation<\/h2>\n\n\n\n
\"Spring<\/figure><\/div>\n\n\n\n

As mentioned, sender reputation determines how high or low your deliverability rates<\/em> are. The goal is to increase your reputation on a level where most of your emails are sent to inboxes without a hitch. And to achieve this, you need to optimize your campaigns for the following variables:<\/p>\n\n\n\n