{"id":8104,"date":"2022-04-28T06:00:00","date_gmt":"2022-04-28T05:00:00","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8104"},"modified":"2022-04-25T15:50:41","modified_gmt":"2022-04-25T14:50:41","slug":"4-tips-to-engage-alumni-more-effectively-with-email","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/campaigns\/4-tips-to-engage-alumni-more-effectively-with-email","title":{"rendered":"4 Tips to Engage Alumni More Effectively with Email"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

How to create an effective, integrated alumni engagement strategy<\/h2>\n\n\n\n

Events are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.<\/p>\n\n\n\n

After all, 91% of people check their email every day. But today\u2019s young alumni engage differently with email than their forebears did. While email used to be the \u201cfast\u201d way to get in touch, today, the younger generation tends to check texts, Slack, and social media first.<\/p>\n\n\n\n

That\u2019s why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance. With an integrated approach to your alumni outreach<\/a>, you\u2019ll maximize attendance\u2014and donations.<\/p>\n\n\n\n

Here\u2019s how it works.<\/p>\n\n\n\n

1. Keep your lists updated<\/h2>\n\n\n\n

The first step to a successful email marketing strategy is, obviously, email addresses. The more, the better. You might have all your alumni\u2019s .edu addresses, but chances are, they\u2019ve moved on to another handle since joining the \u201creal\u201d world.<\/p>\n\n\n\n

Young alumni tend to change jobs (and email addresses) frequently. You may have one address on file; they\u2019re using another. If your alumni database is plagued with outdated contact information, you\u2019re emailing into the ether.<\/p>\n\n\n\n

Part of your alumni event strategy<\/a> should be to encourage alums to provide their updated contact information so they can stay in the loop. Use strategies like contests (which require entrants to re-enter their information) or database cleanse emails (which unsubscribe unengaged recipients) to keep your email list clean.<\/p>\n\n\n\n

2. Target your invitations to alumni interests<\/h2>\n\n\n\n

The average person receives as many as 94 emails per day<\/a>. Your outreach efforts need to break through the clutter. One of the best ways to do that is to segment your lists by things like geography, interests, or demographics in order to send targeted emails.<\/p>\n\n\n\n

When the University of Connecticut Foundation wanted to increase attendance for its annual homecoming weekend, Huskies Forever, targeting was their key strategy. The team segmented its alumni audience based on topics people liked on Facebook (things like craft brewing, gender issues, or athletics). Then, targeted email invites were written promoting those types of activities at Huskies Forever.<\/p>\n\n\n\n

\u201cA one-size-fits-all approach no longer works for event promotion,\u201d says Jen Doak-Mathewson, Director of Engagement and Acquisition at the UConn Foundation. \u201cAlumni go to homecoming for a variety of reasons. Segmentation based on interest was the best way to create messages that truly resonated.\u201d<\/p>\n\n\n\n

UConn set a new record for homecoming attendance in 2017. And, with a better understanding of your alumni audience, so can you. With email marketing tools like Emma, you can target alumni segments to send the right message at the right time.<\/p>\n\n\n\n

A\u00a0recent study<\/a>\u00a0showed that marketers can improve conversion by 355% \u2014 and increase revenues by 781% \u2014 by sending targeted emails.<\/p>\n\n\n\n

3. Follow up with engaged alumni<\/h2>\n\n\n\n

Email marketers often talk about \u201copen rates\u201d\u2014how many recipients actually opened your email. But opening an email doesn\u2019t guarantee someone will attend your event. That\u2019s why it\u2019s important to follow up with these engaged alumni to make sure they show up in person.<\/p>\n\n\n\n

The University at Buffalo, for example, boosts attendance at events by sending additional email invitations to alumni who have responded as \u201cinterested\u201d on Facebook or clicked email invites but haven\u2019t yet registered.<\/p>\n\n\n\n

\u201cThis saves us time by targeting specific outreach to those who are going and who are in consideration, so we can try to get them to the next stage for this event, or even for another similar event down the road,\u201d said Joseph DiDomizio, Director of Digital Communications at the University at Buffalo.<\/p>\n\n\n\n

4. Supplement your sends with other means of reaching out<\/h2>\n\n\n\n

Your email campaigns will be most successful when paired with other forms of alumni outreach. For instance, on LinkedIn, you can run an advanced search for graduates in your local area, then send InMail messages. You can also filter by profession in order to invite alumni in industries relevant to your events.<\/p>\n\n\n\n

You can do the same with Facebook and Instagram ad targeting, displaying ads to people based on their location and alma mater. Once an alumnus has seen your message in each of these various channels, they\u2019re more likely to commit and RSVP online<\/a>.<\/p>\n\n\n\n

Another effective strategy? Text message. \u201cA growing number of alumni relations and advancement professionals are discovering that 1:1 personalized text messages are more effective than other forms of communication at reaching alumni where they are, which is on their phones,\u201d says Director of Higher Education at Hustle, Jean Pembleton.<\/p>\n\n\n\n

Combined with email outreach, text messages can drastically increase donation rates. Schools like Amherst College have seen alumni participation rates for giving days, fiscal year-end outreach, and in conjunction with telefund programs, increase by 200%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Events are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.<\/p>\n","protected":false},"author":1,"featured_media":8105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[63],"tags":[127,135,80],"class_list":["post-8104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-campaigns","tag-deliverability","tag-inbox"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8104"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8105"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}