{"id":8085,"date":"2022-04-26T06:10:00","date_gmt":"2022-04-26T05:10:00","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8085"},"modified":"2022-04-25T15:14:07","modified_gmt":"2022-04-25T14:14:07","slug":"how-to-increase-average-spend-per-customer-using-email","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/transactional-email\/how-to-increase-average-spend-per-customer-using-email","title":{"rendered":"How to Increase Average Spend per Customer Using Email"},"content":{"rendered":"\n
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Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business\u2019s revenue comes from 20% of their customer base. So how can you effectively increase the lifetime value of that crucial audience segment?<\/p>\n\n\n\n

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1. REMOVE FRICTION FROM EVERY INTERACTION<\/h2>\n\n\n\n

Rather than making a guest seek out your online reservation system, send them some suggested times through email and require just a single click to lock in their spot. The same goes for online orders. The easier it is to do, the more conversions you\u2019ll see over time\u2014especially now that 57% of customers prefer to order their food from a website (Toast Tab<\/em>).<\/p>\n\n\n\n

2. CONSIDER \u201cSUGGESTIVE SELLING\u201d<\/h2>\n\n\n\n

Instead of asking, \u201cDo you want fries with that?\u201d at the table, use your email campaigns to highlight exclusive or seasonal menu items that\u2019ll up the check. Similarly, offer pairings that will accompany whatever foods they\u2019re typically interested in, whether it\u2019s an appetizer or a particular type of wine.<\/p>\n\n\n\n

3. CONNECT THE RIGHT DATA POINTS<\/h2>\n\n\n\n

When you integrate your email platform with a tool like Venga<\/a> or Marketing Vitals<\/a>, you can use point-of-sale data to segment your emails and ensure the right subscribers get the right promotions. For instance, segment out only your big spenders for holidays you know you\u2019ll be booked up, or use consumer habits (e.g. gluten-free diners or wine drinkers) to invite people to exclusive, targeted tasting events.<\/p>\n","protected":false},"excerpt":{"rendered":"

Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business\u2019s revenue comes from 20% of their customer base. So how can you effectively increase the lifetime value of that crucial audience segment?<\/p>\n","protected":false},"author":1,"featured_media":8089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[74],"tags":[127,247,135],"class_list":["post-8085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transactional-email","tag-campaigns","tag-copywriting","tag-deliverability"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=8085"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/8085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/8089"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=8085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=8085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=8085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}