{"id":8043,"date":"2022-04-22T06:00:00","date_gmt":"2022-04-22T05:00:00","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=8043"},"modified":"2022-04-25T12:35:18","modified_gmt":"2022-04-25T11:35:18","slug":"6-ideas-to-get-a-subscribers-attention-in-8-seconds-or-less","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/templates\/6-ideas-to-get-a-subscribers-attention-in-8-seconds-or-less","title":{"rendered":"6 Ideas to Get a Subscriber\u2019s Attention in 8 Seconds or Less"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n\n

You’ve probably heard the now debunked<\/a> statistic that human beings only have an eight-second attention span. While we are<\/em> still able to keep our focus longer than a goldfish, it’s true that our ability\u2014and desire\u2014to pay attention has evolved.<\/p>\n\n\n\n

As you might imagine, our devices are largely to blame. As screens spread our attention thin<\/a>, email marketers need to adapt to win their readers\u2019 increasingly scattered attention. <\/p>\n\n\n\n

Old email tactics that resemble print newsletter copy are now a one-way ticket to the trash.  <\/p>\n\n\n\n

That may sound discouraging, but our attention issues contain an opportunity for content creators, too. Readers will tune out more and more content, investing their attention in what really captures it\u2014which is good news for those who know how to do that.<\/p>\n\n\n\n

Let\u2019s take a look at 10 ways you can make your email content stand out in the first eight seconds. <\/p>\n\n\n\n

1. Have a sensational subject line<\/h2>\n\n\n\n
\"Let<\/figure><\/div>\n\n\n\n

In real life, when you want someone’s attention, you call out that person\u2019s name. It\u2019s the same with email. And data shows that putting the recipient\u2019s first name in the subject line can increase your open rates by as much as 26%<\/a>. <\/p>\n\n\n\n

People scan their inboxes at lightning speed, making decisions about what to delete and what to read in just fractions of a second. The subject line<\/a> is arguably the most critical part of an email\u2014because it determines whether or not the email gets opened. <\/p>\n\n\n\n

Since most people<\/a> now read email on their mobile devices, it\u2019s important to keep subject lines short. Mobile screens truncate subjects at just 50 characters, so you\u2019ll want to keep them shorter than that. <\/p>\n\n\n\n

Above all, your subject line should explain what\u2019s in your email. Don\u2019t use misleading or irrelevant subject lines. <\/p>\n\n\n\n

Here are a few more subject line best practices<\/a>.<\/p>\n\n\n\n

2. Write scannable copy<\/h2>\n\n\n\n
\"Don't<\/figure><\/div>\n\n\n\n

People don\u2019t read on screens in the traditional sense. They scan.<\/a> Write your copy with this in mind. <\/p>\n\n\n\n

Use short paragraphs and short, declarative sentences. 
Use bullet points if that suits your style. 
Break up topics with bold headlines and subheadings. <\/p>\n\n\n\n

If you\u2019re unsure about the clarity of your writing, paste your copy into the Hemingway App<\/a>. It highlights overly complex sentences and assigns your writing a reading level.<\/p>\n\n\n\n

Writing for the internet, you should be aiming for 6th grade or lower. That doesn\u2019t mean your writing is over-simple or unsophisticated, but rather that it\u2019s clear and easy to understand. <\/p>\n\n\n\n

3. Be mobile friendly<\/h2>\n\n\n\n
\"This<\/figure><\/div>\n\n\n\n

Data shows<\/a> 54% of all email is opened on a mobile device. If you want to grab mobile users\u2019 attention, everything you do in terms of email design needs to be optimized for small screens and email apps<\/a>. <\/p>\n\n\n\n

Why? Because mobile users won\u2019t put up with bad formatting. 80% polled in one study<\/a> say they delete emails that don\u2019t read well on their phone.   <\/p>\n\n\n\n

Make sure to test your emails on a mobile device before sending them out using a tool like Litmus<\/a>. Don\u2019t assume your design will translate flawlessly.<\/p>\n\n\n\n

4. Use visuals<\/h2>\n\n\n\n
\"Cyber<\/figure><\/div>\n\n\n\n

From images<\/a> to infographics, visuals are one of your most powerful storytelling tools and a proven way to get attention and keep it. <\/p>\n\n\n\n

According to Fast Company<\/a>: <\/p>\n\n\n\n