{"id":7938,"date":"2022-04-14T16:18:08","date_gmt":"2022-04-14T15:18:08","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=7938"},"modified":"2022-04-14T16:18:12","modified_gmt":"2022-04-14T15:18:12","slug":"what-is-the-best-time-for-email-marketing","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/email-tools\/what-is-the-best-time-for-email-marketing","title":{"rendered":"What is the Best Time for Email Marketing?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/content.cdntwrk.com\/files\/aHViPTQ5MDQzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViYWJhNGRjMGFmZTMuanBnJnZlcnNpb249MDAwMCZzaWc9NWI4ZDk2ZDVmODkzYTFjYjAzYzhlOWZhYTlmZmIxYjE%253D\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">What is the best time for email marketing?<\/h2>\n\n\n\n<p>A lot goes into executing a successful email marketing campaign. The actual copy itself is obviously very important. The same can be said for the offer you\u2019re making. And a lot has been made about the graphics used, especially as they relate to a mobile-friendly experience.<\/p>\n\n\n\n<p>However, one vital factor you can\u2019t afford to overlook is the\u00a0best time for email marketing. You can optimize every other element, but if you don\u2019t send your message at the right time, your campaign will never reach its full potential.<\/p>\n\n\n\n<p>Fortunately, you\u2019re not the only one wondering about the best time for email marketing. A lot of research has been conducted over the years, which means we have some pretty clear answers waiting for you.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">1. The best day for email marketing<\/h2>\n\n\n\n<p>The best day to send emails may seem obvious enough:&nbsp;any day but Monday and Friday.<\/p>\n\n\n\n<p>On Mondays, the conventional wisdom goes, people already have enough on their plate. They need to prepare for the week ahead and put out any fires that have been building over the weekend. So, unless your email promises to help with one of these priorities, it\u2019s easy to ignore.<\/p>\n\n\n\n<p>On Fridays, people are ready for the weekend. They don\u2019t want to risk opening an email that could complicate things and, thus, rationalize that it\u2019s worth putting off the message until Monday.<\/p>\n\n\n\n<p>However, it may not be that simple.<\/p>\n\n\n\n<p>Data suggests that<a href=\"https:\/\/www.entrepreneur.com\/article\/294536\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;the best day for email marketing<\/a>&nbsp;really depends on your audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For B2B companies emailing entrepreneurs or other people who are constantly checking their email, weekends actually represent a great opportunity.<\/li><li>For B2B companies with a more conventional audience, Tuesdays and Thursdays are ideal.<\/li><li>For B2C companies, Saturdays will see the highest open rates, closely followed by Tuesdays.<\/li><\/ul>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">2. The best time for email marketing<\/h2>\n\n\n\n<p>The best&nbsp;time for email marketing actually depends on the outcome you want. These can be broken down into:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Opens<\/li><li>Clicks<\/li><li>Responses<\/li><\/ul>\n\n\n\n<p>Before you send your next email, consider which of the above you want your recipients to do. Using the same data source as the one above, the ideal time for sending your message will be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For opens, it\u2019s right after people wake up and before they go to bed. There\u2019s an especially large spike between 8 and 10 am.<\/li><li>For clicks, send your emails late \u2013 between midnight and 6am. People will read these right after they wake up.<\/li><li>For responses, either send your messages in the early morning or right after work hours end. Again, 10 am seems to be the perfect time.<\/li><\/ul>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">The best time for email marketing in your industry<\/h2>\n\n\n\n<p>As you can see, the&nbsp;best time for email marketing depends on a number of factors. So, although you now have a solid foundation from which to work, there\u2019s probably a lot more you can still do to pin down the right day and time for your industry.<\/p>\n\n\n\n<p>First, there\u2019s your own expertise. Use your own knowledge of your industry to inform your decision about when to send emails.<\/p>\n\n\n\n<p>Second, don\u2019t forget about time-tested methods for getting the details you need to make the right decision.<\/p>\n\n\n\n<p>Here are three essentials:<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">1. Optimization<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/files.reallygoodemails.com\/emails\/get-better-news-faster\/crop.png\" alt=\"\ud83d\udcac Get Better News, Faster.\"\/><\/figure><\/div>\n\n\n\n<p>It\u2019s always important to<a href=\"https:\/\/www.campaignmonitor.com\/blog\/featured\/2018\/09\/email-content-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;utilize email best practices<\/a>&nbsp;throughout your entire campaign.<\/p>\n\n\n\n<p>There are plenty of ways to<a href=\"https:\/\/www.saleshacker.com\/get-sales-email-opened\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0optimize your emails<\/a>\u00a0further, though, depending on the aforementioned goals we mentioned above. However, when it comes to the best time for email marketing, think about the message you\u2019re sending and when it stands the best chance of being viewed.<\/p>\n\n\n\n<p>For example, if your subject line reflects something urgent (e.g. a limited time offer, breaking news, etc.), it might do quite well on a Friday, as it\u2019s clearly not something that can wait an entire weekend.<\/p>\n\n\n\n<p>Similarly, sending an email later in the day shouldn\u2019t impede your success too much as long as you make it clear in the subject line that it must be read ASAP.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">2. Segmentation<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/files.reallygoodemails.com\/emails\/happy-international-womens-day-\/crop.png\" alt=\"Happy International Women\u2019s Day! \u2640\"\/><\/figure><\/div>\n\n\n\n<p>No matter what industry you\u2019re in, chances are that it\u2019s made up of numerous segments. In fact, if you think your industry is so niche that it\u2019s made up of just one customer, you\u2019ll probably benefit a number of different ways from<a href=\"https:\/\/www.smartpassiveincome.com\/a-beginners-guide-to-email-list-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;investing in segmentation<\/a>.<\/p>\n\n\n\n<p>This is definitely true for email marketing. Aside from making your messages more relevant, segmentation can also help you decide&nbsp;when to send them.<\/p>\n\n\n\n<p>As we touched on above, if your industry includes entrepreneurs who tend to work every day of the week, weekends definitely aren\u2019t off limits. However, if you also sell to more traditional 9-to-5 workers, you\u2019ll want to send your emails between Monday and Friday.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">3. Testing<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/files.reallygoodemails.com\/emails\/16-people-have-read-your-review\/crop.png\" alt=\"16 people have read your review!\"\/><\/figure><\/div>\n\n\n\n<p>By now, you should have a pretty good idea of when to send emails to your company\u2019s various segments.<\/p>\n\n\n\n<p>Still, we can\u2019t stress enough how important it is to never become complacent with your results. You should&nbsp;always<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/ab-test-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;A\/B test your email campaigns<\/a>&nbsp;to see if there isn\u2019t more that can be done.<\/p>\n\n\n\n<p>Again, you might find that there are actually more specific groups within your segments that you could target. You will most likely also find when your respondents are most likely to open, click, and\/or respond to your messages.<\/p>\n\n\n\n<p>By implementing A\/B testing, you can email the same message to different groups within one segment at different times or on different days. With just that single change to your campaign, you\u2019ll quickly learn what combination will work best for each segment.<\/p>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">Making it a priority to find the best time for email marketing<\/h2>\n\n\n\n<p>Learning the best time for email marketing will take some work, but it\u2019s worth every bit of investing in optimization, segmentation, and testing.<\/p>\n\n\n\n<p>Even if all you do is send your emails an hour earlier or on a different day, that small change could be enough to create a big impact in the results you see from your campaigns.<\/p>\n\n\n\n<p>Start with the advice we provided above and then get to work customizing it for your unique industry and your email marketing campaigns will soon improve without making any other changes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot goes into executing a successful email marketing campaign. The actual copy itself is obviously very important. The same can be said for the offer you\u2019re making. And a lot has been made about the graphics used, especially as they relate to a mobile-friendly experience.<\/p>\n","protected":false},"author":1,"featured_media":7939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[78],"tags":[79,111,201],"class_list":["post-7938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-tools","tag-email-marketing","tag-engagement","tag-subscribers"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=7938"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=7938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=7938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=7938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}