{"id":7934,"date":"2022-04-14T15:10:59","date_gmt":"2022-04-14T14:10:59","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=7934"},"modified":"2022-04-14T15:11:01","modified_gmt":"2022-04-14T14:11:01","slug":"6-steps-to-creating-the-best-email-ever","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/campaigns\/6-steps-to-creating-the-best-email-ever","title":{"rendered":"6 Steps to Creating the Best Email Ever"},"content":{"rendered":"\n
\"best<\/figure>\n\n\n\n

Have you ever been stressed about writing an email? We all have. Virtually anyone with experience in email marketing has tried to write the best email ever<\/em>.<\/p>\n\n\n\n

Unfortunately, knowing how to do email marketing doesn\u2019t necessarily imply expertise in content creation. And creating the perfect email? It’s a daunting task.<\/p>\n\n\n\n

Maybe you can spot a good email when you see it, and you might even be able to cite the best email marketing examples sitting in your inbox. But writing a quality email takes strategy and know-how.<\/p>\n\n\n\n

So, today we\u2019ll discuss some tips and tricks you can apply to your emails each and every time. Maybe you\u2019ll even learn how to write the best email ever.<\/p>\n\n\n\n

Looking for more than just tips and tricks? If you want in-depth info on email marketing, subscribe to our email list<\/a> to get great information in your inbox.<\/p>\n\n\n\n

Let\u2019s get started!<\/p>\n\n\n\n

1. Start your subject line with a hook<\/h2>\n\n\n\n
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If you\u2019re trying to write the best email ever, you\u2019ll first want to hook your readers. A killer subject line could be the difference between an opened message and a trashed one.<\/p>\n\n\n\n

Relevancy beats clickbait.<\/strong><\/p>\n\n\n\n

In order to find that perfect hook, you may consider writing attention-grabbing subject lines. Grabbing readers\u2019 attention is excellent, but avoid writing clickbait. In other words, don\u2019t let your subject line promise something you can\u2019t deliver.<\/p>\n\n\n\n

Clickbait-y subject lines can be tempting, especially if you\u2019re trying to get eyes on your email. So, why do we discourage it? In short, clickbait is dishonest. For instance, what if you saw the following subject line from one of your favorite brands?<\/p>\n\n\n\n

\u201cYou won\u2019t believe this shocking secret about our dresses\u2026\u201d<\/em><\/p>\n\n\n\n

Chances are, you\u2019d click that email, because who wouldn\u2019t want to learn a well-kept secret? But if the subject line was just a way to increase readership and click-through rates, you\u2019d feel duped. The next time that company sent you an email with a flashy subject line, you might even scroll past it. Clickbait loses trust.<\/p>\n\n\n\n

Instead of falsely creating a curiosity gap, use your content to create a real one. Take this email from Noe Valley Bakery<\/a>:<\/p>\n\n\n\n

The subject line naturally creates a curiosity gap. How do monsters fit into this bakery\u2019s messaging? This question naturally encourages recipients to click the email, where they\u2019ll learn about the bakery\u2019s customizable monster cake.<\/p>\n\n\n\n

You can easily make a hook with the content you have. What\u2019s more, you don\u2019t have to depend solely on one subject line. You can A\/B test<\/a> multiple subject lines and see which hook works best for your customers.<\/p>\n\n\n\n

2. Make your preheader text interesting<\/h2>\n\n\n\n
\"Explore<\/figure><\/div>\n\n\n\n

As important as subject lines are, don\u2019t forget the additional copy that accompanies them: the preheader text. The preheader provides a short summary<\/a> or preview of the message inside.<\/p>\n\n\n\n

This gives you a chance to reel in your users with a continuation of your hook. Notice how Hulu<\/a> combines an attention-grabbing subject line with a summary preheader.<\/p>\n\n\n\n

The subject line creates a sense of urgency and mystery, and the preheader text gives a short but important summary: the most shows and movies for Hulu\u2019s lowest price yet. The subject line makes readers curious, and the preheader text lets them know they could potentially get Hulu\u2019s service with some sort of promo or deal.<\/p>\n\n\n\n

Tip: You can also A\/B test preheaders along with your subject lines. Test until you find what your readers are looking for.<\/p>\n\n\n\n

3. Personalized your message<\/h2>\n\n\n\n
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Just a touch of personalization can make all the difference to your customers, but it can also make all the difference for your business. In fact, personalized emails can improve your click-through rates<\/a> by as much as 14%, and your conversions can grow as much as 10%.<\/p>\n\n\n\n

People appreciate personalization, but where do you begin? You can start simply, with automation. Send welcome emails, abandoned cart emails, thank you emails, and more.<\/p>\n\n\n\n

Consider, too,\u00a0integrating your email platform<\/a>\u00a0with other forms of information about your subscribers. For instance, you might find your high-spending customers, then send those customers promotional emails more frequently. You might even send a year-in-review email like\u00a0Clubhouse<\/a>\u00a0did last year:<\/p>\n\n\n\n

If you\u2019re wondering how collecting and sending this data will help you create the best email ever, keep in mind that personalized emails offer 6x higher<\/a> transaction rates. In other words, customers like knowing you care\u2014so much so that they may even thank you with a purchase.<\/p>\n\n\n\n

4. Write brand-focused copy<\/h2>\n\n\n\n
\"The<\/figure><\/div>\n\n\n\n

No email is complete without some copy. Quality copy is vital to good messaging, and it goes far beyond grammar and spelling. When your emails are well-written, customers have an easier time embracing your message and understanding next steps. Plus, compelling copy draws nearly 8x more traffic<\/a> to your site, meaning a clear and distinct voice really does play a part in customer connection.<\/p>\n\n\n\n

So, how do you actually write good copy? Begin first by considering your brand or company. What is the product or service you provide? Who are your core customers? If your company were a person, how would that person speak?<\/p>\n\n\n\n

For instance, notice how health insurance company\u00a0Oscar<\/a>\u00a0updates users in the email below. The copy is calm and helpful. Oscar is saying, \u201cWe\u2019re here to help.\u201d This is perfect for an insurance company trying to build trust with its clientele.<\/p>\n\n\n\n

Alternatively, a brand like\u00a0Dunkin Donuts<\/a>\u00a0doesn\u2019t need to build trust. Since fast food restaurants often have a universal presence, their emails focus instead on getting customers into stores or drive-throughs. While Oscar\u2019s newsletters appeal to a forward-thinking audience, Dunkin\u2019s emails play on readers\u2019 impulsive nature.<\/p>\n\n\n\n

Notice the exciting copy in the email above. The email uses exclamation marks and positive words like, \u201chooray,\u201d \u201ccelebrate,\u201d and \u201clove.\u201d These words create positive associations. The copy and the free, limited time offer make a last-minute donut especially appealing.<\/p>\n\n\n\n

Both the Oscar email and the Dunkin’ Donuts email announce updates, but each does so in a completely different tone and style. Each embraces the brand\u2019s voice and mission. How can the copy in your emails reflect your company in a similar way?<\/p>\n\n\n\n

5. Design a clean template<\/h2>\n\n\n\n
\"New<\/figure><\/div>\n\n\n\n

Similar to copy, the design is more noticeable when done poorly. Email recipients need to like what they\u2019re seeing when they see your email. If the design isn\u2019t user-friendly, readers are less likely to continue scrolling.<\/p>\n\n\n\n

This means cutting down on text where possible, choosing appropriate colors, and making sure the flow of your design will make sense to readers. Notice the minimalist nature of the Starbucks email above. Aside from the photo, only a few colors are used in the design palette. What\u2019s more, the copy used is sparse and cleanly spaced throughout the image.<\/p>\n\n\n\n

As a customer, you know exactly how to read this email, and you immediately know its purpose. The three most important features of this deal\u2014the drink, the discount, and the scan code\u2014are the three main points of design, centered for optimal visual appeal.<\/p>\n\n\n\n

6. Offer clear CTAs<\/h2>\n\n\n\n
\"Get<\/figure><\/div>\n\n\n\n

Perhaps one of your best visual tools is the call-to-action (or the CTA). A CTA is an actionable link you want your recipients to click. You can use the CTA for a number of reasons\u2014even something as simple as generating traffic to your site. You can also use CTAs to encourage users to browse your shop, make a purchase, or download a file.<\/p>\n\n\n\n

As you\u2019re writing the copy and cultivating the design for your email, make sure your CTA is both clearly stated and easy to find. This means opting for a button rather than a hyperlink. Since readers will probably scan your email (rather than give it a close read), choose something easy to see and click. Plus, an actionable button\u00a0statistically performs better<\/a>\u00a0than a link alone.<\/p>\n\n\n\n

Above you can see an email from 8fit<\/a>, which has a very clearly defined CTA. This CTA works because it\u2019s one of the strongest visuals on the page. Not only is it a button with a strong color contrast, but the copy inside the button is also very straightforward and easy to understand.<\/p>\n\n\n\n

Clear CTA buttons are important, but remember, all CTAs should point to the same action. Even if your CTAs are clear, if you have several with varying actions, you may create a\u00a0choice paradox<\/a>\u00a0for your readers. In other words, your recipients may have so many choices that they will feel overwhelmed and exit your email.<\/p>\n\n\n\n

The above email from Headspace is a great example of how an email can offer multiple CTAs while still avoiding the choice paradox. Because there are multiple CTAs, the reader has plenty of opportunities to click through. However, since each CTA points to the same action, the user has a clear sense of purpose.<\/p>\n\n\n\n

Wrap up: Why you can now write the best email ever<\/h2>\n\n\n\n

As you write emails for potential customers, try to make the best email ever, every time. You never know exactly how your recipients will engage with your emails, but chances are you\u2019ll see higher engagement if you follow the steps above.<\/p>\n\n\n\n

By hooking your readers, personalizing content, and providing your message with a clear flow, your email will stand out. And that\u2019s close to the best ever.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maybe you can spot a good email when you see it, and you might even be able to cite the best email marketing examples sitting in your inbox. But writing a quality email takes strategy and know-how.<\/p>\n","protected":false},"author":1,"featured_media":7935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[63],"tags":[127,135,205],"class_list":["post-7934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-campaigns","tag-deliverability","tag-email-campaigns"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=7934"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/7935"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=7934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=7934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=7934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}