{"id":7712,"date":"2022-04-06T06:05:00","date_gmt":"2022-04-06T05:05:00","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=7712"},"modified":"2022-10-26T16:55:09","modified_gmt":"2022-10-26T15:55:09","slug":"5-email-acquisition-best-practices-for-email-marketing","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/best-practice\/5-email-acquisition-best-practices-for-email-marketing","title":{"rendered":"5 Email Acquisition Best Practices for Email Marketing"},"content":{"rendered":"\n
\"email<\/figure>\n\n\n\n

Content that is relevant and beneficial to your target audience might be an excellent method to get them to join your mailing list.<\/p>\n\n\n\n

  1. Make a lead magnet.
    You may give free a white paper, ebook, checklist, or cheat sheet in return for a prospective customer’s email address, which is known as a “restricted offer.”<\/li><\/ol>\n\n\n\n

    Customers will not opt in for any old stuff if your gift item is not useful and relevant. Do you need inspiration? Check out this ebook lead magnet’s enticing promise:<\/p>\n\n\n\n

    1. Offer content improvements
      Gated deals aren’t always worthwhile for all of your guests. However, if you have a high-performing blog article, you can enhance it and offer it as a “content upgrade” with email sign-up\u2014and raise your conversion by 529%.<\/li><\/ol>\n\n\n\n

      Backlinko accomplished it this way, with a handy cheat sheet for a highly useful, yet comprehensive, blog article.<\/p>\n\n\n\n

      1. Provide more tools or analysis
        You might entice your audience by offering exciting surveys, analyses, or tools tailored to their needs in exchange for their email address.<\/li><\/ol>\n\n\n\n

        Ramit Sethi does things this way:<\/p>\n\n\n\n

        Who wouldn’t want to hear from a thought leader and influencer about their potential?<\/p>\n\n\n\n

        After you’ve provided lead magnets and content delights, think about utilizing your social media presence to expand your list.<\/p>\n\n\n\n

        Using social media to expand your list<\/p>\n\n\n\n

        It is simple to encourage prospects to click on social media since these platforms provide locations of involvement for users. Here’s how you can use this behavior to increase your list:<\/p>\n\n\n\n

        1. Hold a competition
          Set up a freebie in return for consumer email addresses. You can entice consumers to visit your website or sign up via your social media account.<\/li><\/ol>\n\n\n\n

          Here’s how HydroFlask did it through Instagram:<\/p>\n\n\n\n

          To enter, users had to follow HydroFlask and tag two friends in the comments.<\/p>\n\n\n\n

          The following example shows a basic Facebook giveaway:<\/p>\n\n\n\n

          You may also include social sharing buttons in these freebies and competitions, which can double your profit by encouraging consumers to spread your offer.<\/p>\n\n\n\n

          1. Include a call-to-action (CTA) on your Facebook page.
            Adding a CTA to a company page on Facebook enables you to use your audience’s involvement to entice them to exchange contact information for access, a lead magnet, or other incentive.<\/li><\/ol>\n\n\n\n

            Here’s an example from Facebook:<\/p>\n\n\n\n

            Other buttons, in addition to “sign up,” include Contact Us, Use App, Play Game, Shop Now, and Watch Video. Linking to a certain landing page is an excellent strategy to generate new leads.<\/p>\n\n\n\n

            Finishing touches
            You don’t have to worry about list churn any longer\u2014there are 5 terrific new techniques to fill your email list with enthusiastic, fascinated prospects who are eager to hear what you have to offer.<\/p>\n\n\n\n

            Just keep an eye out for the stumbling hurdles we’ve identified. Then, select one or more of the options shown below and watch your list develop.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Sometimes, gated offers aren\u2019t worth it to all of your visitors. If you have a high-performing blog post, though, you can add to it and offer it as a “content upgrade” with email sign-up\u2014and\u00a0increase your conversion by 529%.<\/p>\n","protected":false},"author":1,"featured_media":7713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[71],"tags":[126,135,201],"class_list":["post-7712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","tag-best-practices","tag-deliverability","tag-subscribers"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=7712"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/7712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/7713"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=7712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=7712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=7712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}