{"id":5959,"date":"2022-03-28T14:13:51","date_gmt":"2022-03-28T13:13:51","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=5959"},"modified":"2022-10-25T17:05:09","modified_gmt":"2022-10-25T16:05:09","slug":"email-showdown-casper-vs-leesa","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/deliverablity\/email-showdown-casper-vs-leesa","title":{"rendered":"Email Showdown: Casper vs. Leesa"},"content":{"rendered":"
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No more bouncing from mattress to mattress in brick-and-mortar establishments for hours. Casper and Leesa are online mattress firms that deliver to your house. Amazon is now selling mattresses, so e-commerce businesses like Casper and Leesa must boost brand loyalty.<\/p>\n\n\n\n

Casper began in 2014 and Leesa in 2015. What we’re debating today isn’t a snoozefest: Which online mattress business sends the most emails?<\/p>\n\n\n\n

CASPER<\/p>\n\n\n\n

Registration<\/p>\n\n\n\n

Casper’s email subscription form is at the bottom of their webpage alongside other contact details. It’s easy and unobtrusive, but I had to hunt for the sign-up form.<\/p>\n\n\n\n

Free bedtime reading sealed the deal for me, although I’m not sure what it will be or whether it would be valuable as a customer.<\/p>\n\n\n\n

New subscribers get this email after subscribing:<\/p>\n\n\n\n

  1. First email<\/li><\/ol>\n\n\n\n

    Casper welcome!<\/p>\n\n\n\n

    Sleepy? Same.<\/p>\n\n\n\n

    This email’s brand continuity caught my eye. The first email from Casper reflected my time on their website, from the color palette to the subject line.<\/p>\n\n\n\n

    Normally, I’d suggest the product photo should be “above the fold,” but it works here. Casper incorporates sleep and nighttime themes into a positive experience that goes beyond purchasing a mattress.<\/p>\n\n\n\n

    After the welcome email, new subscribers get subsequent automated emails, such as:<\/p>\n\n\n\n

    1. Email education<\/li><\/ol>\n\n\n\n

      Sorry, we’re sleep nerds.<\/p>\n\n\n\n

      None<\/p>\n\n\n\n

      Casper’s word choice impresses me as a self-proclaimed content nerd.<\/p>\n\n\n\n

      Casper’s product education emails find a fantastic blend between humorous and informative.<\/p>\n\n\n\n

      I appreciate that they link to a video for a thorough dive into the facts and offer an expert quotation for email skimmers. (15-20 seconds is the typical email read time.)<\/p>\n\n\n\n

      1. Email FAQ<\/li><\/ol>\n\n\n\n

        New message from Casper.<\/p>\n\n\n\n

        Let’s discuss.<\/p>\n\n\n\n

        Brilliant FAQ-turned-live-chat. The content targets the customer’s hesitations instead of waiting for them to approach Casper (or choose another mattress company).<\/p>\n\n\n\n

        The actual winner is the FAQ’s design and delivery. The imaginative, approachable live chat style helps Casper professionals become trusted experts.<\/p>\n\n\n\n

        Each email in Casper’s marketing cycle shows something new, yet it’s still the same veggie. Beware of the constant-yet-inverted color scheme and continuing sleep “experience”<\/p>\n\n\n\n

        1. Holiday email<\/li><\/ol>\n\n\n\n

          Extra hour?<\/p>\n\n\n\n

          Save 10% on mattresses.<\/p>\n\n\n\n

          Casper’s email subscribers had a blast at the conclusion of DST.<\/p>\n\n\n\n

          Mattress firms may benefit from this “vacation.” They were the only ones in my email to acknowledge the time change and offer a discount. Win-win.<\/p>\n\n\n\n

          If you can attract a reader’s attention for a cause other than attempting to sell them anything, you’ve reached your email marketing sweet spot. Humans adore hearing from others.<\/p>\n\n\n\n

          Casper’s rival is\u2026<\/p>\n\n\n\n

          LEESA<\/p>\n\n\n\n

          Registration<\/p>\n\n\n\n

          Leesa’s sign-up form was easy to find near the bottom of their webpage. I enjoy the inclusion of “updates and offers,” which gives me a better picture of what to anticipate from their emails.<\/p>\n\n\n\n

          Although I generally recommend collecting extra information from a new subscriber, including name, birthdate, or location, I believe both firms made the proper option to stick to the fundamentals.<\/p>\n\n\n\n

          Since they’re an e-commerce company, it’s preferable to capture the lead than ask too much of a possible consumer. Every field added decreases sign-ups by 25%.<\/p>\n\n\n\n

          1. First email<\/li><\/ol>\n\n\n\n

            Sweet dreams!<\/p>\n\n\n\n

            Leesa Mattress GET LEESA $150 OFF<\/p>\n\n\n\n

            Leesa uses current lifestyle photos, whereas Casper uses artwork. Leesa promises “deeper slumber,” “beautiful dreams,” and “a refuge to wake up to”<\/p>\n\n\n\n

            Their welcome email uses vibrant colors and cause marketing to highlight their company’s beneficial influence. This is a good way to start for any firm, and it’s refreshing contrasted to an email full of mattress data.<\/p>\n\n\n\n

            After the welcome email, subscribers get frequent emails on Leesa’s goods.<\/p>\n\n\n\n

            1. Email education<\/li><\/ol>\n\n\n\n

              5 reasons to buy a Leesa<\/p>\n\n\n\n

              Finding the appropriate mattress is important since you spend a third of your life sleeping.<\/p>\n\n\n\n

              Leesa’s product education email helps readers imagine how its mattresses would enhance their lives. This email covers a number of subjects without becoming overwhelming. This is achievable thanks to the email’s clear header, but it may be improved with a clear CTA button. Potential consumers should always know what to do next.<\/p>\n\n\n\n

              CEO’s letter<\/p>\n\n\n\n

              Virginia Beach greetings<\/p>\n\n\n\n

              NotApplicable<\/p>\n\n\n\n

              Great original thinking. Customers adore seeing the faces behind their favorite items. I liked Leesa’s CEO’s emotional email about starting the firm.<\/p>\n\n\n\n

              The branding and design are lacking. It doesn’t include the same photographs I’ve come to anticipate from Leesa, and I definitely would have skipped this one if I wasn’t looking for it.<\/p>\n\n\n\n

              Holiday email<\/p>\n\n\n\n

              No rest for sinners?<\/p>\n\n\n\n

              NotApplicable<\/p>\n\n\n\n

              This post’s subject line and gif were so smart that colleagues crowded around my desk.<\/p>\n\n\n\n

              It’s simple to mention the holidays in Christmas emails, but how can you tie it to your brand? Innovation! This was Leesa’s best post; I hope they keep it up.<\/p>\n\n\n\n

              Timing and cadence<\/p>\n\n\n\n

              When should you email? It depends on the question.<\/p>\n\n\n\n

              Casper and Leesa demonstrate this notion effectively by sending emails after 4 p.m. That’s when I start thinking about a new mattress. This simple-yet-brilliant technique bends “the rules” for your brand.<\/p>\n\n\n\n

              Conclusions?<\/p>\n\n\n\n

              Who wins this email battle? From inventive subject lines to festive shoutouts, it’s a difficult decision.<\/p>\n\n\n\n

              Leesa offers serious messages and uses cause marketing, however their design and voice could be more consistent. I’d want to see this company develop a stronger identity through lifestyle photography.<\/p>\n\n\n\n

              Casper’s brand identity is consistent from start to finish and throughout emails. They have a distinctive design style and smart brand voice. I’d want to see them optimize their efforts by acquiring more client data and using segmentation and automation. Teamwork!<\/p>\n","protected":false},"excerpt":{"rendered":"

              Gone are the days of going to brick-and-mortar stores to bounce from mattress to mattress, spending hours choosing the perfect one for snoozing. Enter online companies <\/p>\n","protected":false},"author":1,"featured_media":5961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[67],"tags":[135,79,111],"class_list":["post-5959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deliverablity","tag-deliverability","tag-email-marketing","tag-engagement"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/5959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=5959"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/5959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/5961"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=5959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=5959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=5959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}