{"id":5189,"date":"2021-12-06T15:41:02","date_gmt":"2021-12-06T14:41:02","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=5189"},"modified":"2021-12-06T15:41:04","modified_gmt":"2021-12-06T14:41:04","slug":"3-ways-to-make-data-actionable-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/campaigns\/3-ways-to-make-data-actionable-in-email-campaigns","title":{"rendered":"3 Ways To Make Data Actionable In Email Campaigns"},"content":{"rendered":"\n<p>These days, it can be difficult to analyze all the clicks and touchpoints that your customers have with your business, and it\u2019s only normal to ask: How do I make all this data actionable?<\/p>\n\n\n\n<p>And you\u2019re not the only one asking this question.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t neglect your subject line and preheader text<\/h3>\n\n\n\n<p>This has probably been hammered into your mind, but it\u2019s vital during the Black Friday shopping season. Consumers\u2019 inboxes are going to be filling nonstop between the months of October and December, and using the standard \u201cName + Deal\u201d will quickly be overlooked.<\/p>\n\n\n\n<p>Instead, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personalizing deals based on past purchases<\/li><li><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/ultimate-guide-holiday-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Adding emojis<\/a>&nbsp;to your subject line<\/li><li>Asking your readers a question<\/li><\/ul>\n\n\n\n<p>All of these are proven to help increase email open rates, so why not consider&nbsp;<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/ab-test-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">testing<\/a>&nbsp;out a few options before you send out your Black Friday campaigns?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make your offer the highlight by putting it front and center<\/h3>\n\n\n\n<p>When crafting your Black Friday email campaigns, you want to make sure your offer is not only clearly stated, but that your audience doesn\u2019t have to go hunting for their savings.<\/p>\n\n\n\n<p>In this example by Readdle, they highlight their Black Friday deal by setting it in its own content box, and they put the CTA \u201cGet my deal\u201d front and center so that readers simply have to click to get their deal.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/09\/readdle.jpg\" alt=\"Readdle makes it easy for readers to get their savings by putting the link front and center.\" width=\"728\" height=\"1608\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Design your message for scannability<\/h3>\n\n\n\n<p>Readers are known to scan through their daily email marketing messages, so you want to retain this feature during the busy holiday season. Give readers the information they want to know from the start and guide them to the CTA that\u2019ll lead them to a landing page with the actual offer.<\/p>\n\n\n\n<p>BaubleBar does an outstanding job of keeping their message short and to the point. They also make great use of the inverted pyramid setup to help guide the reader\u2019s attention from the meat of the message to the CTA.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.campaignmonitor.com\/wp-content\/uploads\/2019\/09\/baublebar.jpg\" alt=\"BaubleBar keeps their message short and sweet while using the inverted pyramid to guide the reader\u2019s eyes directly to the CTA.\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Craft a perfectly clickable CTA<\/h3>\n\n\n\n<p>Your Black Friday email campaign isn\u2019t the time to mess with complicated CTAs. You want to craft a CTA that\u2019s easy to spot and click on to get your readers where they want to go. When crafting your clickable CTA, keep these tips in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use a button, not hyperlinked anchor text<\/li><li>Keep the text short and sweet<\/li><li>Avoid friction words such as \u201cbuy\u201d<\/li><\/ul>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The fall weather is only one indication that it\u2019s time to start planning your Black Friday 2021 email marketing campaign. Start your planning, designing, and testing early, so you\u2019re more than ready when the time comes to start scheduling your sending process.<\/p>\n\n\n\n<p>When designing your Black Friday messages, keep these essential tips in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Craft creative and eye-catching subject lines and preheader text<\/li><li>Get your offer noticed by placing it front and center<\/li><li>Design your email for scanners<\/li><li>Have an actionable CTA button<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The fall weather is only one indication that it\u2019s time to start planning your Black Friday 2021 email marketing campaign. Start your planning, designing, and testing early, so you\u2019re more than ready when the time comes to start scheduling your sending process.<\/p>\n","protected":false},"author":1,"featured_media":5190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[63],"tags":[126,127,135],"class_list":["post-5189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-best-practices","tag-campaigns","tag-deliverability"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/5189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=5189"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/5189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/5190"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=5189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=5189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=5189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}