{"id":4785,"date":"2021-10-16T09:41:14","date_gmt":"2021-10-16T08:41:14","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=4785"},"modified":"2022-09-20T16:12:13","modified_gmt":"2022-09-20T15:12:13","slug":"top-five-email-design-trends-to-watch-for-in-2022","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/design-and-ux\/top-five-email-design-trends-to-watch-for-in-2022","title":{"rendered":"Top Five Email Design Trends to Watch for in 2022"},"content":{"rendered":"\n

Without a question, email marketing is here to stay. An email marketing plan is a must-have for every digitally-savvy organization, since it provides the greatest amount of ROI for marketers.<\/p>\n\n\n\n

However, there are other methods to promote through email, as well as a lot of competition for your clients’ inboxes. That implies that marketers that want to create the largest impression must deliver cutting-edge email design.<\/p>\n\n\n

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Beginning with the fundamentals<\/strong>
With the number of email users expected to reach 254.7 million by 2020, proper email design is crucial.<\/p>\n\n\n\n

Because you’ll be able to reach millions of prospects with a single email, it’s worthwhile to invest time on the design and content. A well-designed, informative email will result in a greater ROI and fewer unsubscribers.<\/p>\n\n\n\n

In this manner, email marketing continues at the top of corporate marketing methods, and with the best ROI in the group, it’s no wonder.<\/p>\n\n\n\n

Let’s take a look at the trends that are dominating the news as we approach 2022.<\/p>\n\n\n\n

Make use of a dual-purpose design<\/strong>
The experts at DesignHill point out that internet behemoth Google has already embraced the rapidly growing\u2014and very useful\u2014trend of directly soliciting client feedback through email.<\/p>\n\n\n\n

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Source: DesignHill<\/figcaption><\/figure>\n\n\n\n

Use intelligent design to include this similar strategy. Allow subscribers to indicate their interest in an email by checking a box. A simple question or a brief quiz might also be included.<\/p>\n\n\n\n

This level of involvement and pain point identification will assist you in fine-tuning your email content. Customers are more likely to stay engaged if you provide them with more relevant information.<\/p>\n\n\n\n

Keep it simple<\/strong>
According to Maxx’s designers, the trend in graphic design is toward simplicity. Minimalistic design is sometimes linked with trendy, niche, or premium firms, yet it is rapidly becoming more widespread.<\/p>\n\n\n\n

Minimalist designs, with plenty of white space and little text, may provide messages that seem real and clean, as well as quick and snappy.<\/p>\n\n\n\n

In 2019, minimalist designs will integrate more color, leaving black, white, and grey in the dust.<\/p>\n\n\n\n

Here’s an example of a good design that uses racy red to complement their message and product:<\/p>\n\n\n

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Source: Pinterest<\/figcaption><\/figure>\n<\/div>\n\n\n

The white space and sparse typography allow recipients to simply scan through this email, while the color calls attention to essential aspects in the body to ensure nothing is missed.<\/p>\n\n\n\n

Personalization continues to have an influence on outcomes<\/strong>
Do you want 82% more opens? Make use of customisation. This strategy is becoming more popular, and for good reason. It is effective!<\/p>\n\n\n\n

Trends come and go, but one that has shown persistent tenacity as we enter the new year is the trend toward building a personal connection with prospective clients.<\/p>\n\n\n\n

Customers see personalized emails, as well as those built with subscriber preferences in mind, as a nice gesture rather than an aggravation.<\/p>\n\n\n\n

This progressive mentality is reflected in Stitch Fix’s email design. They do this by providing a brief survey to opted-in clients in order to focus their fashion interests. This is shown in the example below.<\/p>\n\n\n

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Source: A Little Insanity<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Obtaining this information from clients in advance enables Stitch Fix to provide more personalized, relevant material in the future. This relevance gives the organization a permanent spot in customers’ inboxes.<\/p>\n\n\n\n

Providing prospects with snackable content<\/strong>
The popularity of video material is growing. In fact, it is predicted to account for 80% of all online content in only a few years, by 2022.<\/p>\n\n\n\n

As 2019 approaches, expect to see more video included into email designs.<\/p>\n\n\n\n

Still, the tendency is toward simplicity and “snack ads”\u2014videos lasting less than 10 seconds. Snackable content is an excellent method to boost the effectiveness of your email marketing.<\/p>\n\n\n\n

This method may also be used to animated emails. Here’s an illustration from Art.com. The complete email is shown below in the image:<\/p>\n\n\n

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Source: Stylecampaign<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The photos in the main photo rotate to reveal various room art alternatives.<\/p>\n\n\n\n

While not strictly video, this email provides recipients with short, bite-sized samples of what the sender has to offer. The email also has the additional advantage of displaying art in its intended context.<\/p>\n\n\n\n

Allowing your consumers to contribute User Generated Content (UGC) is an excellent approach to boost engagement and communicate with your customer base.<\/p>\n\n\n\n

Make an effort to encourage your consumers to share their brand-related experiences. It will undoubtedly pay off, since consumers are three times more likely to believe that consumer-created material is real than brand-created content.<\/p>\n\n\n\n

GoPro is already on board, contributing 5,000 or more movies every day through its #GoPro sharing site.<\/p>\n\n\n\n

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