{"id":4035,"date":"2021-09-01T19:22:06","date_gmt":"2021-09-01T18:22:06","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=4035"},"modified":"2022-09-20T15:38:29","modified_gmt":"2022-09-20T14:38:29","slug":"increase-your-email-open-rates-with-these-3-tips-from-hollywood","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/best-practice\/increase-your-email-open-rates-with-these-3-tips-from-hollywood","title":{"rendered":"Increase Your Email Open Rates with these 3 Tips from Hollywood"},"content":{"rendered":"\n
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It’s so difficult to simply let the cliffhanger dangle. Why? FOMO stands for “fear of missing out.” We feel entitled to the finale of a tale after we know the beginning.<\/p>\n\n\n\n

Consider your emails to be stories with a beginning, middle, and finish.<\/p>\n\n\n\n

Follow these top three Hollywood email open rate tactics to boost your email open rates.<\/p>\n<\/div><\/div>\n\n\n\n

Personalize your approach.<\/h3>\n\n\n\n

You want every subscriber to feel as if you’re composing a one-on-one email specifically for them, so include not just their name, but also their geographic location, gender preference, and every previous purchase history.<\/p>\n\n\n\n

In addition to the material, write in the second person and make it conversational. You want to connect with your readers on a more personal level, rather than continuously attempting to sell to them.<\/p>\n\n\n\n

Consider Trunk Club Custom as an example. They employ language to concentrate on their consumers rather than the brand in order to remain focused on giving value.<\/p>\n\n\n

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\"Example
Source: Really Good Emails<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

K.I.S.S. (Keep It Short and Simple)<\/h3>\n\n\n\n

Yes! Keep it brief and straightforward. No one has the time (or, to be honest, the inclination) to read pages and paragraphs of long-hand writing. Email should be scannable, which means that it should just take a few seconds for a reader to comprehend what the email is about and why they should click through.<\/p>\n\n\n\n

Here’s an example of how Postmates Inc. uses brevity in their content to enhance click-through rates by outlining their goals and increasing website traffic.<\/p>\n\n\n

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\"Example
Source: Really Good Emails<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

If you keep writing too much, you risk losing that subscriber to the following email since they can’t read your material fast enough.<\/p>\n\n\n\n

Give value in exchange for rewards<\/h3>\n\n\n\n

What do your subscribers appreciate about your brand? What do they appreciate in brands similar to yours?<\/p>\n\n\n\n

Email marketing is a wonderful opportunity to educate your audience on the advantages of utilizing your goods or services over competitors. However, many marketers get carried away with features rather than true value.<\/p>\n\n\n\n

Content2Conversion is an excellent example of a company that focuses on how their goods and services make the lives of its members simpler. They arouse true emotional attention.<\/p>\n\n\n\n

Get rid of the sales pitch!<\/p>\n\n\n

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\"Example
Source: Really Good Emails<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The idea is to develop content that outlines how your company will assist your customers solve their issues, rather than merely listing a feature without explaining why it’s significant.<\/p>\n\n\n\n

Conclusion<\/h3>\n\n\n\n

Have you succumbed to FOMO? Consider how you craved for more. Apply it to your email copy and ready for them to return for more.<\/p>\n\n\n\n

If you haven’t had enough, check this video from Tim Cameron-Kitchen of Exposure Ninja to make your emails irresistible to open, from crafting compelling copy to writing a killer subject line.<\/p>\n\n\n\n

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