![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/jeshoots-com-LtNvQHdKkmw-unsplash-1024x683.jpg\")
How to avoid it?<\/h2>\n\n\n\n- Find creative ways to collect email addresses<\/li>
- Place it at the top, side, as a pop-up or slide out, inline with articles<\/li>
- Ask for their first name and email address<\/li><\/ul>\n\n\n\n
You forget to welcome new subscribers<\/h2>\n\n\n\n
There are many subscribers who subscribed to an emailing list and then they did not hear from that organization or company for weeks and months. <\/p>\n\n\n\n
What happens? The subscribers forgot that they signed up in your mailing list.<\/p>\n\n\n\n
Welcome messages generate an average of 320% more revenue than those without. In fact, 50% of brands do not send a welcome email however, 74% of new subscribers expect to receive one. Those that were welcomed show a 33% higher engagement rate on a long-term basis.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/ian-schneider-TamMbr4okv4-unsplash-1024x684.jpg\")
Photo by Ian Schneider<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Set up an automated welcome email or series<\/li>
- Welcome and thank them<\/li>
- Ask subscribers to add your address to their contacts<\/li>
- Include a link. The link can go to your homepage, an article, a podcast, etc.<\/li>
- Send the first email within 24 hours<\/li><\/ul>\n\n\n\n
You write poor subject lines<\/h2>\n\n\n\n
As an email marketer, you should know the importance of a good subject line. An engaging subject line encourages your subscribers to open your email. <\/p>\n\n\n\n
About 33% of people open an email based on the subject line. That\u2019s why having a good subject line is one of the reasons why your email marketing performs really well. Not only does it affect the open rates but a bad subject line can land your email in Spam.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/j-kelly-brito-PeUJyoylfe4-unsplash-1024x683.jpg\")
Photo by J. Kelly Brito<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Don\u2019t use too many spam keywords such bargain, discount, congratulations, etc.\/<\/li>
- Don\u2019t use ALL CAPS<\/li>
- Don\u2019t use more than one exclamation point (!)<\/li>
- Keep the subject line short between 20 to 35 characters<\/li>
- Use unique words to spark curiosity<\/li>
- Match subject line to the purpose of the email<\/li>
- Once emoji is fine but not on every email<\/li><\/ul>\n\n\n\n
You do not schedule your email campaigns<\/h2>\n\n\n\n
People should look forward to receiving your emails. Consistency matters with email. It matters to your recipients most especially.<\/p>\n\n\n\n
The main reason why subscribers leave your mailing list is because there are too many emails. <\/p>\n\n\n\n
There is no magic number. Only balancing, testing, and trying.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/jeshoots-com-9n1USijYJZ4-unsplash-1024x683.jpg\")
Photo by JESHOOTS.COM<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Don\u2019t send often. Send at least once a month.<\/li>
- Sending too many emails will produce high unsubscribe and abuse rates.<\/li>
- Don\u2019t send too few because not sending enough will cause subscribers to lose interest in you and forget you.<\/li>
- Consider a preference center or survey for individuals to tell you when they want to receive emails from you.<\/li><\/ul>\n\n\n\n
You ignore the sender reputation<\/h2>\n\n\n\n
A bad sender reputation affects the deliverability of your emails. It is measured by any blacklists you are on, spam complaints you receive, sending to unknown users, engagement and volume.<\/p>\n\n\n\n
If you have a low sender reputation, then your email may not get delivered.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/marek-levak-lMEMH5Rd30U-unsplash-1024x683.jpg\")
Photo by Marek Lev\u00e1k<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Remove inactive users (1 year or older)<\/li>
- Remove hard bounces<\/li>
- Reduce how often you send<\/li>
- Ask subscribers to add your address to their contacts<\/li>
- Create emails that receive high engagement (open and clicks) and low abuse rates<\/li>
- Segment your large lists<\/li><\/ul>\n\n\n\n
You don’t have a clear purpose or call-to-action (CTA)<\/h2>\n\n\n\n
Each email should have one clear purpose. Often, we try to include too much information in an email.<\/p>\n\n\n\n
This creates confusion for the reader. They don\u2019t know what to do, so they do nothing. Even newsletter style emails need to have a clear reason to send.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/mark-fletcher-brown-nN5L5GXKFz8-unsplash-1024x683.jpg\")
Photo by Mark Fletcher-Brown<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Before writing the email, ask \u201cWhy?\u201d
- Why send this email? <\/li>
- What purpose does it serve?
- To sell. <\/li>
- To help. <\/li>
- To inform. <\/li>
- To build relationship<\/li><\/ul><\/li><\/ul><\/li>
- Use a single CTA like \u201cbuy now!\u201d \u201cenjoy these freebies\u201d<\/li><\/ul>\n\n\n\n
You neglect mobile<\/h2>\n\n\n\n
Even in this day and age where it seems like so many people have mobile phones and smartphones. It\u2019s amazing how often emails are being received that are not mobile-friendly. <\/p>\n\n\n\n
Statistics are being honest when they said that 54% of all email is opened on a mobile device and 52% of customers are less likely to engage with a company because of a bad mobile experience. People are even checking their email on mobile before reading it on desktop.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/charles-deluvio-4MRqV9gcUHQ-unsplash-1-1024x683.jpg\")
Photo by Charles Deluvio<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Use mobile responsive templates<\/li>
- Use larger fonts (14 – 18 pt)<\/li>
- Break up long blocks of text<\/li>
- Test on different devices<\/li><\/ul>\n\n\n\n
You don’t use personalization<\/h2>\n\n\n\n
A lot of people don\u2019t use personalization and this is a big trend right now in email and online in general.<\/p>\n\n\n\n
The more personal the email, the better the performance. You will have higher open rates, higher click rates, higher customer section satisfaction, increased sales, and decreased unsubscribes. <\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/daniel-romero-73tFTwOrKPg-unsplash-1024x576.jpg\")
Photo by Daniel Romero<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Look for ways to go beyond using their first names such as their location, gender, interests, behavior, etc.<\/li>
- Ask them. Use a survey or form to collect personalized information.<\/li>
- Look at their behavior on your website or email. Does a person always click on the same type of articles?<\/li><\/ul>\n\n\n\n
You underestimate segmentation<\/h2>\n\n\n\n
It is always wise to remember to not send the same email to everyone on your list. <\/p>\n\n\n\n
You have to send the right message to the right person at the right time. Sometimes, this is not always the best option. It is always recommended to segment your list before you send them out. <\/p>\n\n\n\n
Email list segmentation has great effects on email marketing metrics along with personalization. Thus, segmentation is a great way to get people to open up emails.<\/p>\n\n\n\n![\"\"](\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/firmbee-com-jrh5lAq-mIs-unsplash-1024x680.jpg\")
Photo by Firmbee.com<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\nHow to avoid it?<\/h2>\n\n\n\n- Use the data collected to personalize to also segment your list.<\/li>
- Send emails to smaller groups of people based on the message of the email<\/li>
- Use segmentation and personalization for best results<\/li><\/ul>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
It is easy to fix many of the abovementioned mistakes. However, they require you to put them into practice each and every time before you send them. <\/p>\n\n\n\n
For you to be successful in your email campaigns, plan your emails, create a checklist and test to find what works best for you and your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
We all make mistakes with email. That\u2019s why we need to evaluate our email campaigns and how our emails are performing. Do your emails land in Spam Box or never arrive? Do you have frequent unsubscribes or people unsubscribing from your email? If they are, then you may be making one or more of these […]<\/p>\n","protected":false},"author":1,"featured_media":4507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[71],"tags":[91,79,146],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","tag-email-marketer","tag-email-marketing","tag-mistakes"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=3754"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=3754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=3754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=3754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
You forget to welcome new subscribers<\/h2>\n\n\n\n
There are many subscribers who subscribed to an emailing list and then they did not hear from that organization or company for weeks and months. <\/p>\n\n\n\n
What happens? The subscribers forgot that they signed up in your mailing list.<\/p>\n\n\n\n
Welcome messages generate an average of 320% more revenue than those without. In fact, 50% of brands do not send a welcome email however, 74% of new subscribers expect to receive one. Those that were welcomed show a 33% higher engagement rate on a long-term basis.<\/p>\n\n\n\n As an email marketer, you should know the importance of a good subject line. An engaging subject line encourages your subscribers to open your email. <\/p>\n\n\n\n About 33% of people open an email based on the subject line. That\u2019s why having a good subject line is one of the reasons why your email marketing performs really well. Not only does it affect the open rates but a bad subject line can land your email in Spam.<\/p>\n\n\n\n People should look forward to receiving your emails. Consistency matters with email. It matters to your recipients most especially.<\/p>\n\n\n\n The main reason why subscribers leave your mailing list is because there are too many emails. <\/p>\n\n\n\n There is no magic number. Only balancing, testing, and trying.<\/p>\n\n\n\n A bad sender reputation affects the deliverability of your emails. It is measured by any blacklists you are on, spam complaints you receive, sending to unknown users, engagement and volume.<\/p>\n\n\n\n If you have a low sender reputation, then your email may not get delivered.<\/p>\n\n\n\n Each email should have one clear purpose. Often, we try to include too much information in an email.<\/p>\n\n\n\n This creates confusion for the reader. They don\u2019t know what to do, so they do nothing. Even newsletter style emails need to have a clear reason to send.<\/p>\n\n\n\n Even in this day and age where it seems like so many people have mobile phones and smartphones. It\u2019s amazing how often emails are being received that are not mobile-friendly. <\/p>\n\n\n\n Statistics are being honest when they said that 54% of all email is opened on a mobile device and 52% of customers are less likely to engage with a company because of a bad mobile experience. People are even checking their email on mobile before reading it on desktop.<\/p>\n\n\n\n A lot of people don\u2019t use personalization and this is a big trend right now in email and online in general.<\/p>\n\n\n\n The more personal the email, the better the performance. You will have higher open rates, higher click rates, higher customer section satisfaction, increased sales, and decreased unsubscribes. <\/p>\n\n\n\n It is always wise to remember to not send the same email to everyone on your list. <\/p>\n\n\n\n You have to send the right message to the right person at the right time. Sometimes, this is not always the best option. It is always recommended to segment your list before you send them out. <\/p>\n\n\n\n Email list segmentation has great effects on email marketing metrics along with personalization. Thus, segmentation is a great way to get people to open up emails.<\/p>\n\n\n\n It is easy to fix many of the abovementioned mistakes. However, they require you to put them into practice each and every time before you send them. <\/p>\n\n\n\n For you to be successful in your email campaigns, plan your emails, create a checklist and test to find what works best for you and your audience.<\/p>\n","protected":false},"excerpt":{"rendered":" We all make mistakes with email. That\u2019s why we need to evaluate our email campaigns and how our emails are performing. Do your emails land in Spam Box or never arrive? Do you have frequent unsubscribes or people unsubscribing from your email? If they are, then you may be making one or more of these […]<\/p>\n","protected":false},"author":1,"featured_media":4507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[71],"tags":[91,79,146],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","tag-email-marketer","tag-email-marketing","tag-mistakes"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=3754"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=3754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=3754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=3754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How to avoid it?<\/h2>\n\n\n\n
You write poor subject lines<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You do not schedule your email campaigns<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You ignore the sender reputation<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You don’t have a clear purpose or call-to-action (CTA)<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You neglect mobile<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You don’t use personalization<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
You underestimate segmentation<\/h2>\n\n\n\n
How to avoid it?<\/h2>\n\n\n\n
Conclusion<\/h2>\n\n\n\n