{"id":3702,"date":"2021-08-19T22:14:06","date_gmt":"2021-08-19T21:14:06","guid":{"rendered":"https:\/\/mailsnap.ai\/?p=3702"},"modified":"2022-09-19T16:50:11","modified_gmt":"2022-09-19T15:50:11","slug":"check-these-8-areas-when-using-emojis-in-your-email-subject-lines","status":"publish","type":"post","link":"https:\/\/mailsnap.ai\/en\/best-practice\/check-these-8-areas-when-using-emojis-in-your-email-subject-lines","title":{"rendered":"Check these\ud83d\udd90\ud83c\udffc\ud83e\udd18\ud83c\udffc\ud83e\udd18\ud83c\udffcAreas when Using Emojis in your Email Subject Lines"},"content":{"rendered":"\n<p>To use or not to use emojis: This is a fundamental challenge that many email marketers face when creating subject lines.<\/p>\n\n\n\n<p>Emojis, according to studies, might also make your message seem less serious or miss the point with your target audience. Using too many emoticons might also have an impact on email delivery.<\/p>\n\n\n\n<p>By utilizing emojis correctly, you may make your inbox stand out and avoid spam filters.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\">In a packed inbox, stand out.<\/h2>\n\n\n\n<p>Inboxes are becoming more clogged. As a result, it is only prudent to make an effort to make your emails stand out. Consider the two topic lines below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"40\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/VIKINGS.png\" alt=\"\" class=\"wp-image-3703\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/VIKINGS.png 319w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/VIKINGS-300x38.png 300w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"190\" height=\"38\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/ITS-GOOD.png\" alt=\"\" class=\"wp-image-3704\"\/><\/figure>\n<\/div>\n\n\n<p>The first, without emoji, comes from Ticketmaster. Minibar created the second one, which has three emojis. Which one gets your attention?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Convey emotion<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-1024x38.png\" alt=\"\" class=\"wp-image-3705\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-1024x38.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-300x11.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-768x29.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-500x19.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-800x30.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION-600x22.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOTION.png 1236w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Brands are continuously striving to connect emotionally with their consumers. Words alone cannot always express emotion, but emoji can.<\/p>\n\n\n\n<p>Emojis, on the other hand, aren&#8217;t for everyone. Consider the following before include them in your topic lines:<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Tone<\/strong><\/h2>\n\n\n\n<p>Will the emoji match your tone?<\/p>\n\n\n\n<p>Emoji may seem unprofessional to clients if you have a serious business, such as one that handles financial data and analysis. Consider if unique and colorful symbols or amusing smiling faces match your brand, and test on small groups of your audience to see how your broader subscriber base reacts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"52\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-1024x52.png\" alt=\"\" class=\"wp-image-3706\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-1024x52.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-300x15.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-768x39.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-500x25.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-800x41.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE-600x30.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TONE.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Know your audience<\/strong><\/h2>\n\n\n\n<p>What is your target audience like? Will they appreciate emoticons, or will they dismiss your message as less serious? Does it match the tone of the email&#8217;s content?<\/p>\n\n\n\n<p>Emojis such \ud83d\ude0d,\ud83e\udd33,\ud83d\udc7b and \ud83d\udc97 may be more appealing to a younger audience, while \ud83d\udcc8 and \u2705 may be more appealing to an older audience. Depending on the age group, there may be no emojis at all.<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"> <strong>Emphasize an idea <\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"36\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-1024x36.png\" alt=\"\" class=\"wp-image-3707\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-1024x36.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-300x11.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-768x27.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-500x18.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-800x29.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE-600x21.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMPHASIZE.png 1235w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>For added effect, include a relevant emoji after a term in your subject line. Because they are read in addition to the keyword, using them before the keyword might make reading your subject line a bit uncomfortable. Adding the emoji after the keyword improves the readability of the subject line.<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Make it relevant<\/strong>!<\/h2>\n\n\n\n<p>With so many emoji available, you should be able to select one that complements your message. You don&#8217;t have to always use the most popular emoji. Emojis should be used when they are relevant to the text, not merely because they are cute.<\/p>\n\n\n\n<p>Tynker, a company that provides programming classes for children, utilized a school bus in a recent email subject line to promote a back-to-school campaign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"36\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/TYNKER.png\" alt=\"\" class=\"wp-image-3708\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Be inventive<\/strong><\/h2>\n\n\n\n<p>Emoji allow you to express yourself creatively. In a recent subject line, Pottery Barn, for example, utilized a watch to indicate the short time remaining on offer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"46\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/PB.png\" alt=\"\" class=\"wp-image-3709\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/PB.png 474w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/PB-300x29.png 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n<p>BevMo differentiates itself by customizing the subject line and adding stars at either end of the title.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"34\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/BEVMO.png\" alt=\"\" class=\"wp-image-3710\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/BEVMO.png 326w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/BEVMO-300x31.png 300w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/figure>\n<\/div>\n\n\n<p>Though you don&#8217;t want to make it too difficult for your subscribers by sending them riddles, it may be enjoyable to go outside the box and surprise readers every now and then with a subject line that makes creative use of emojis.<\/p>\n\n\n\n<p>Use various emojis to make a creative tale, for example: \u2615\ufe0f + \ud83c\udf69 = $10<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"294\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-1024x294.png\" alt=\"\" class=\"wp-image-3711\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-1024x294.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-300x86.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-768x220.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-500x143.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-800x230.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story-600x172.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-story.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Change it up with various emoji<\/strong><\/h2>\n\n\n\n<p>Surprise your readers with a unique emoji. Examine your own mailbox to discover what popular emojis people are using and consider alternative emojis you may use in connection with your email. Emojis may be found in various categories..<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"126\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-1024x126.png\" alt=\"\" class=\"wp-image-3712\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-1024x126.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-300x37.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-768x94.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-500x61.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-800x98.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch-600x74.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-switch.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center has-normal-font-size wp-block-heading\"><strong>Tell a story<\/strong><\/h2>\n\n\n\n<p>If you see that the majority of your audience sends emails with pre-headers, you may experiment with utilizing the subject line and pre-header to convey a narrative.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-1024x269.png\" alt=\"\" class=\"wp-image-3713\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-1024x269.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-300x79.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-768x201.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-500x131.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-800x210.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell-600x157.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/emojis-subject-lines-tell.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\"><br>The Top Ten Emoji<\/h2>\n\n\n\n<p>Here is the list of the top ten emoji that most customers used in their subject lines in 2021:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"188\" src=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-1024x188.png\" alt=\"\" class=\"wp-image-3714\" srcset=\"https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-1024x188.png 1024w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-300x55.png 300w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-768x141.png 768w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-1536x282.png 1536w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-500x92.png 500w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-800x147.png 800w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-1280x235.png 1280w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS-600x110.png 600w, https:\/\/mailsnap.ai\/wp-content\/uploads\/2021\/08\/EMOJIS.png 1552w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The usage of emojis is entirely dependent on your brand. Emojis in email marketing may absolutely enhance open and click-through rates if your audience connects with them. The general guideline is to only use an emoji if it is relevant to your subject line, not just because you want to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To use or not to use emojis: This is a fundamental challenge that many email marketers face when creating subject lines. Emojis, according to studies, might also make your message seem less serious or miss the point with your target audience. Using too many emoticons might also have an impact on email delivery. By utilizing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[71],"tags":[123,136,137],"class_list":["post-3702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice","tag-best-practice","tag-email-campaign","tag-emoji"],"_links":{"self":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/comments?post=3702"}],"version-history":[{"count":0,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/posts\/3702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media\/4508"}],"wp:attachment":[{"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/media?parent=3702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/categories?post=3702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailsnap.ai\/en\/wp-json\/wp\/v2\/tags?post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}