Bigger doesn’t necessarily mean better. When establishing your email list, prioritize quality above quantity. It may take longer to build your list, but you’ll have more engaged contacts, which will boost your email performance and income.

Here are three easy strategies to organically expand your list.

1. Make use of opt-in forms

A basic sign-up form on your homepage or landing pages is one of the simplest methods to create an email list.

This wonderful example from Moz’s blog has a banner with a basic CTA button on their website. A little, inconspicuous pop-up asks readers to do the same thing on the blog.

If you want to qualify your contact list, make these forms demand a double opt-in. In this scenario, you should have an auto-response email set up to send shortly after someone fills out the form, asking them to confirm their email address.

Sign-up rates will decrease somewhat as a result of this additional step, but those who stay on your list are more likely to interact with your future emails.

2. Make use of social media

You may also acquire email addresses for your email lists using social media. TheSkimm, a news and information website, uses Facebook lead advertisements to reach out to prospective new subscribers using an email sign up form.

The strategy increased lead quality by 22% while costing less than $2 per acquisition.

This strategy is wonderful to try since you can utilize Facebook’s powerful targeting tools to place your sign up form in front of your desired audience rather than having them come to your site to sign up.

3. Gather email addresses at trade exhibits and gatherings

There’s nothing wrong with gathering email addresses the old-fashioned manner. Put out an email sign-up sheet and a pen the next time you’re at a trade fair or networking event.

You may be amazed at how many individuals submit their information, particularly if an incentive is offered.

Wrap up

Purchasing an email list for marketing may seem to be a simple solution to swiftly expand your connections, but the advantages are too good to be true.

Using a bought list allows you to:

• Impede your email performance
• Increase your chances of getting flagged as spam.
• Blacklist your account.
• As a basis for legal action

Instead of purchasing an email list for marketing purposes, use fundamental opt-in best practices to organically create your email list. Add a registration form to your website and spread the word on social media. Contact folks who interacted with you at events or conferences. It may take longer to build your list, but you will have more engaged contacts in the end, which is better for your company.