There’s no denying that email is a powerful tool for expanding your marketing reach and encouraging users to take action.

Indeed, it seems that 77% of customers prefer to be sold to by email. Direct mail comes in second place with just 9% of the market. That implies your email marketing must be precise and refined—but how can you stand out from the crowd?

Continue reading to see some instances of how you might improve your email marketing performance.

The email with a personal touch

Forrester Consulting concluded that personal marketing is more successful in a report titled The Power of Personalization.

In general, their findings revealed:

• Marketers that wish to enhance engagement must employ tailored marketing.
• The more pain points you have for your clients, the more difficult it will be to personalize your marketing.
• Many businesses do not utilize client interaction to learn how to tailor their efforts.
• While you may or may not be on top of all of those responsibilities, the first is the most crucial. It’s time to start utilizing customized email marketing if you haven’t already.

Sephora is an example of a brand that has it down to a science.

The email of confirmation

People are purchasing online in greater numbers than ever before. According to Statista, the population will more than double in the next several years, reaching over 230 million people by 2020.

That’s a lot of clients, and a lot of emails. Nothing screams “I care” more than an email informing your client that their purchase has been processed and is being dispatched.

It’s quick relief and instant satisfaction packed into one well-executed email. And no one does it better than Amazon, the world’s largest online retailer.

Here’s an example of one of their autoresponder confirmation emails, which was delivered within 30 seconds of placing the transaction.

What else have they included in their autoresponder series? A delivery confirmation. Another excellent suggestion for your email idea box. This is how theirs looks:

The first email

Your welcome email is one of the most crucial letters in a series since it makes consumers feel valued, shows your brand, and encourages them to take the following steps in getting to know and love what you’re giving.

Look out how Michaels, the art and craft supply company, wows new clients with their welcome email.

Take note of the “crafty” manner they nail their brand image using graphics and formatting that make the whole email seem to be a large undertaking.

The customer service email

The appropriate support email may flip that frown upside down for your dissatisfied or angry consumers.

Depending on where you and your client are in the problem resolution pipeline, there are many types of support emails. These may include:

• We’re looking into it.
• We’re still at work on it.
• We’ve fixed the problem.
• Were we successful?
• Here’s how you can solve the issue on your own.

Let’s concentrate on the most prevalent, the “We’re working on it” email, for the sake of this piece.

This email is crucial because it informs your consumer that you have heard their inquiry and are treating it seriously.

Personalize this email to make them extra pleased with your service. Here’s a Jet.com example.

It’s brief, straightforward, and, most importantly, individualized. You could also mention that you appreciate their loyalty.

The email that says “follow us”

In 2017, 80% of Americans have at least one social media presence. With over 4 billion people online worldwide, that’s a lot of social media users.

What’s more, guess what? Last year, over 75% of social media users completed an online purchase. Do you know how many consumers made online purchases who did not utilize social media? 46 %

As a result, social media users become excellent consumers. Inviting them by email is a terrific method to get more of them involved in your social media campaign.

Quiz Clothing engages clients using emails like this:

This is true in both directions. Invite email subscribers to follow your business on social media for exclusive deals and discounts, and make a special offer to your social media followers when they subscribe to your email.

While New Look handles things a little differently, they still make it very simple for users to Pin, Tweet, and post their hearts out.

The style and consumer base of your company will determine how you set up your social media email, but either of them is a good place to start.

The email for review

The marketing world revolves on reviews. In fact, internet product reviews may boost sales by 75%, making them worth battling for.

However, if you use the correct autoresponder email template, you won’t have to work too hard to encourage your clients to provide feedback.

In fact, making things as easy as possible for consumers to comprehend and answer is the ideal choice. Look how well this auto store handled their feedback request.

You may provide a discount coupon if you want, but be mindful that some customers will see this as a means to “buy” their review.

Have you seen the personalisation in all of the examples? It’s not a coincidence. When you utilize their names, customers are more likely to act.

Conclusion

There’s no need to be intimidated by the prospect of making autoresponder email templates when there are so many excellent ones available.

For you to utilize in your own marketing campaign, we’ve included sample templates for some of the most common—and basic—autoresponder emails.

Change them to reflect your brand’s message, what you’re selling, or the mood you’re portraying, and see how simple it is to interact with your consumers to keep the conversation—and profits—going.