Your email plays a vital role in generating revenue and building a solid relationship between you and your audience. 

Without further ado, let’s start!

Create content like a pro

Every email marketer should always think of better ways to reach out to his audience. There are two things to make money through email marketing: a killer product and a hungry audience.

One of the best ways to attract a hungry this kind of audience is to create content with a G. Yep, you’re right – with gravy.

This means that you have to:

1. Create AH-MA-ZING content.
2. Create A LOTS of AHMA-ZING content.
3. Use that AH-MA-ZING content to attract your passionate audience.

This is the truth. You are not in business or email marketing if you don’t have subscribers and customers coming through those virtual doors of yours. 

Pin your landing page to the top of your social media feeds

Some social networks like Facebook and Twitter allow you to pin a particular post on the very top of all the other posts you send out. 

This tweet from December 23rd has shown on the top of Marc Guberti’s profile ever since he labeled it as a pinned tweet.

So even if he sends out a tweet in the next 5 minutes — which is highly likely since he tweets once every 15 minutes — this tweet will still show up on the top. 

And since this tweet shows up on the top, it gets seen by more people, and more people clicking on the link. Thus, pinning  a Twitter post, a Facebook post or any social media posts to the top of your profile will lead to more engagement.

Add a call-to-action (CTA) to your social media profiles

Your social media profiles section gives you the opportunity to promote your content upgrades and freebies outside of your blog. If you’re going to be on social media, why not grow your email list while you’re at it?

You can include a CTA in your social media profiles so you don’t miss out on opportunities to convert social media scrollers into subscribers. 

Your social media profile (bio box) should include who you are, what you do, what makes your brand unique, and a call to action.

Put your social media promo on a daily schedule

The greatest mistake email marketers, bloggers and brand builders make is that they create content and then let it fall into the dark, deep abyss of the Internet. Once they hit the “Publish” button on their posts, all the activity surrounding that posts eventually dies after just a few days.

In order to avoid this, put your social media promo on a daily schedule. You can create awesome freebies and offer them through your landing page or content upgrade. 

You can scroll through your list and create 2-3 social media snippets for each content upgrade. You can promote your freebie through your Instagram photos, through scheduled tweets on Twitter or throughout your weekly Facebook Live sessions. The important thing here is that you share your content upgrades and freebies daily. 

Share your webinars on social media.

Webinars are one of the most effective ways to grow your email list because they provide such tremendous value. You don’t have to do a webinar just to pitch a course or service, you can do a webinar that gives straight up no-strings attached value!

If you’ve got a webinar coming up, make sure to promote it multiple times on your social media channels leading up to the event to increase your sign-ups.

Having 25K Instagram followers won’t do you any good if you’re not in their face, sharing value and inviting them to take the next step with you!

Conclusion

Take action and grow the heck out of that email list of ours. Set weekly, monthly and even daily goals. Find strategies that work best and run with what gets you the best results.

Whenever you need to add strategy in the mix, refer back to this blog post and see what happens when you begin implementing them.

Or you could also try to learn from the great OptinMonster in this video. With these tips and your killer content, your list will be thriving in no time.