Inbound marketing has surpassed outbound marketing as the hip new kid in town.
People want to be in charge of the sales process. They don’t want to be marketed to. They want to learn how your brand can improve their life.
This is where content marketing comes into play. Content marketing costs 62% less than conventional marketing but generates three times the number of leads.
However, content marketing alone will not lead to a sale. Poor content might become a money hole and drive people away.
The topic of today’s article is how to create blog posts that convert. We’ll walk you through the process of determining what motivates consumers to purchase after reading a blog rather than converting straight away.
Good, fantastic, and exceptional material are all quite different.
If you want your material to be considered “great,” you must consider numerous factors. Some sections will be visible to your guests, while others will not.
1. Recognize your target audience
One of the first things you learn in middle school composition class is who you’re writing for and what you’re saying to them.
To produce blog articles that convert, you must first determine your target audience. If you are able, create sophisticated personalities. Create a mental image of the individual who will read your message.
With your final blog, you may subsequently target these consumers through social media and email.
2. Select specific terms
Keywords are vital since they aid in the discovery of new visitors to your site. The keyword might also reveal the searcher’s purpose.
For example, a search query like “how to acquire an MBA online” indicates that the individual doing the search is most likely in the research stage. Meanwhile, a phrase like “apply for MBA on Coursera” indicates that someone is ready to convert.
Long-tail keywords (three words or more) are ideal since they are extremely relevant. Furthermore, searchers are farther along in the purchasing process.
3. Select a subject that addresses an issue
Meet the Front WordPress Blog entries that convert work by solving difficulties. Focus on enhancing your readers’ life while you create content. “Your Money or Your Life” is a Google idea. Google will reward you with higher ranks if you help improve someone’s safety, financial stability, or happiness.
4. Consider your reader’s purchase cycle stage
Some visitors to your site will be eager to purchase straight away. Others will need some persuasion.
Consider your reader’s stage of the purchase cycle while keeping your subject and keyword in mind. What kind of material should you make for them? How can you best assist them at this point?
Too much promoting in the early stages might leave a poor taste in the mouths of visitors.
5. Write with feelings in mind
Although you don’t want to abuse emotions, it’s always crucial to include them into your writing – no matter what you’re working on. Emotionless material is boring and only works in a few sectors. Use emotions (such as irritation or worry) to help readers relax.
6. Use data to establish authority
Did you know that 36% of people believe a blog article is more trustworthy if it contains case studies?
(Can you see what we did there?)
Statistics demonstrate to readers that you done your homework. They also demonstrate that you are not attempting to insult a person’s intellect by telling lies in order to make a sale.
7. Limit yourself to one concept every blog article
We are all bombarded with internet diversions. By adhering to a single subject, blog entries may avoid contributing to the digression.
If you feel yourself drifting off subject while writing, it may be time for a second blog article. (As an added bonus, you may link to both blogs.)
Converting blog entries are basic, succinct, and to the point.
Content marketing is one of the most powerful strategies for establishing authority, increasing brand awareness, and gaining consumers. To make the most of this marketing technique, however, you must first understand how to produce blog entries that convert. Remember the following:
- Choose long-tail focused keywords and keep the buyer’s journey in mind.
- Write in a conversational tone rather than a salesy tone.
- Publish informative blogs that answer issues.
- Maintain a single concept per blog.
- Don’t forget about SEO.