Digital marketing relies on images.

32% of marketers feel photographs are their business’s most important material.

Images are employed throughout platforms, formats, and campaigns. Images are vital for newsletters, social media, landing sites, and blogs.

With more pictures needed, designers need tools to create captivating visuals quickly.

Costly designer tools. Illustrator, Photoshop, InDesign, and others cost hundreds of dollars for downloads and memberships.

Designers are costly. When developing gifs and social media graphics, some organizations may not be able to pay a professional design staff.

Therefore, marketers need to grasp design essentials. It’s a crucial talent that’s made simpler by easy web design tools.

1. Canva

Canva is a drag-and-drop design tool that helps seasoned designers and amateurs create eye-catching designs.

This web-based application provides an excellent alternative to paid choices for designers, marketers, and communications professionals.

Canva designs are professional and interesting. This program creates infographics and social media visuals with little effort.

2. Gimp

Gimp is a free graphics editor that simplifies image manipulation. This cross-platform image editor removes defects, crops, edits, draws, and converts pictures.

Designers utilize this downloaded software. It’s highly-rated. Even beginner designers and brand experts may use this application to trim and edit photographs.

Gimp is easy to use, so brands don’t need to teach employees. Natural.

Whatever a brand needs, this useful tool can provide it.

3. Pixlr

Pixlr is a cloud-based service that provides image-editing capabilities. The internet marketer needs this all-in-one tool. This set of programs lets users edit images, make screencasts, and share photos.

Pixlr is free and paid. Paid services are cheaper than Adobe and Photoshop.

4. Snappa

Snappa is a fast, cheap internet graphics tool. In minutes, users may produce photos for social networking, blogs, and more.

5. BeFunky

BeFunky is another photo-editing option that simplifies onboarding.

BeFunky is a cheap photo editor, collage builder, and design tool. Free platform, but premium membership for extra features.

The online and mobile versions of the multitasking design tool make it possible to create photos on the fly without a business software subscription.

BeFunky lets companies build banners, social media, email campaigns, landing sites, posters, and more.

Wrap up

These are a few designer tools that may help marketers create marketing art. These solutions are straightforward to use—even without a design team.

Too long, digital marketing teams have struggled with image limits. These free web-based tools and software downloads boost engagement and conversions.