Creating a charity email newsletter that generates the conversions you want isn’t as difficult as you may imagine. One basic thing to remember is to design for your audience, not for yourself or your cause.

Because emotion is so important in the process, you must design with it in mind.

That being stated, here are four nonprofit email newsletter design recommendations to use in your campaigns in 2021 and beyond.

Begin your narrative with the subject line

When it comes to preparing the actual content for your charity email newsletter design, you should begin with the subject line. Although this is an important design guideline for any email, it is especially important for organizations.

The subject line, like any other email newsletter, should be eye-catching and fascinating enough to encourage the reader to click on your message in their cluttered inbox.

• Using action verbs such as volunteer, assist, alter, and join
• Words to avoid: provide, command, apply, and submit
• eliciting emotion by the use of powerful words such as generous, honest, helpful, compassionate, kind, and caring

Consider the following example from the non-profit Help for Heroes.

The subject line begins the nonprofit’s tale by urging the reader to assist support our “heroes” by offering their time. This subject line elicits various feelings, mainly patriotism and pride, since this is a charity based in England, Wales, and Scotland.

Data contributes to the cause, but narrative is what connects with your audience

You began the tale in the subject line of your email, and now it’s time to continue it in the body of your email message. While you should incorporate statistics and useful facts in parts of your body copy, you should not make it the primary emphasis of your body copy.

Data should never be used as the only source of information. Data does not compel readers to act or contribute.

Show veterans that they are not forgotten in the subject line

Consider switching to dark mode

One of the most important charity email newsletter design recommendations is to design your email for folks who use email dark mode.

This “dark mode” is intended to help users rest their eyes while still enabling them to concentrate on their gadgets.

There are a few things to bear in mind while creating emails for dark mode, including:

• Use translucent graphics so that the backdrop may vary based on user preferences.
• Avoid using background colors and graphics to generate design components such as CTA buttons.
• To make your black text shine out on darker backgrounds, try applying a white stroke around it.

Use a mobile-friendly template to ensure you include all subscribers.

Your nonprofit’s email subscribers read your content on a variety of devices. That being stated, while designing your email newsletter, keep a mobile-friendly email template in mind. This guarantees that your subscribers can all read, see, and digest your material regardless of the device they’re using.

The second example shows a responsive email template, which adapts to any device but does not necessarily make the email easier to read.

Conclusion

There are plenty of charitable email newsletter design suggestions available to assist you in creating a successful campaign. Not sure where to begin? Then keep the following four suggestions in mind:

Using the subject line to begin your tale is the most effective technique to capture your reader’s attention.

Keep your audience interested in your tale by providing relevant statistics to back up any assertions.

Consider designing for the dark.

Using a mobile-friendly email template guarantees that your email newsletter is accessible to all of your readers.