A marketing team must test an email campaign before launching it. A campaign preview and the correct email marketing tools may ease this procedure.

When you spend time, money, and effort on an email campaign, you want to see results. By previewing your email campaign, you may check for design and formatting faults and select when to send it.

Testable email campaign elements

An email campaign preview helps marketing teams to check for any errors and evaluate the timing and frequency of communications.

We’ve outlined six things marketers should examine during email campaign previews.

1. Topics

• Subject lines are among the most important parts of emails.
• Subject lines entice subscribers to open emails. Subject lines get 35% of email subscribers.
• You want a 5-10 word topic link that’s engaging enough to persuade a reader to click.
• Subject lines may be tested for several things, depending on the marketing techniques employed.

Interested?

• Length – Does it fit?
• What offer/promotion attracts your subscribers the most?
• Add subscriber’s first name or first and last?

Subject lines entice subscribers to open emails. Subject lines get 35% of email subscribers.

2. Preheader

Pre-header content is as important as an email’s subject line.

Below the subject line is the pre-header. The pre-header is the grey text underneath the subject line “Birchbox: Your September Box Has Shipped”

Pre-header is the grey text underneath “Birchbox: Your September Box Has Shipped.”

Today, few businesses leave the pre-header blank.

It’s email real estate. The pre-header might provide information some subscribers deem vital when deciding whether to open an email.

Content may also be tested. A/B testing lets you compare two pre-header versions to discover which has a higher open rate.

98% of Gen Zs globally possess smartphones, so keep that in mind when evaluating pre-header material and subject lines. You should anticipate users will see their email on a smartphone, therefore optimizing this information is vital to prevent being trashed.

3. Timing

Email timing and frequency may boost open and click-through rates.

There’s no common answer for when a brand should send emails or how often. Brand and subscriber demographics matter.

Change the time and day of your brand’s newsletter during your email campaign preview. Biweekly instead than weekly. Try 5 p.m. instead of 10 a.m. Compare open and click-through rates to determine which is better. Try sending several sorts of emails at varying frequency and times to determine which works best.

4. Testing your email content may show you what your subscribers desire and who they are.

• Informational content?
• Which performs better, promo codes or deals?
• Do they like email recommendations?
• Does email length matter?

By previewing your email campaign, you’ll learn your audience and what they anticipate.

5. CALL-TO-ACTION

Testing your CTA copy and presentation requires testing both. The CTA will bring subscribers to your website and convert them from subscriber to customer.

Tracking click-through and conversion rates helps you determine what works. A/B testing may also be helpful. This entails delivering versions A and B to two small sets of subscribers.

6. Layout/design

98% of Gen Zs globally possess smartphones, remember? Not just them. 54% of email recipients now choose mobile devices. An email campaign preview is crucial not only for the aforementioned features, but also for testing the email’s style and layout.

You want an easy-to-read, scannable, and aesthetically pleasing email design. When previewing email marketing, consider:

• Using few columns
• Too-small text (or too big)
• Your call-to-size, action’s shape, and picture
• You want an easy-to-read, scannable, and aesthetically pleasing email design.
• Finish
• Brands’ email marketing approach includes previewing campaigns. It’s crucial.
• Preview essentials include:
• Header/subject
• Content
• Design/layout
• Frequency/timing