Email marketers are always on the lookout for new methods to spice up their campaigns.
While design and customization are important aspects of the production process, so is ongoing education. Keeping up with current trends helps ensure that your material is as good as it can be.
You may always enroll in a new webinar or attend a top-tier marketing conference. However, the finest information may occasionally be found right in your mailbox if you know who to subscribe to.
Here are a few samples of the greatest email newsletters for the year 2021.
1. Ann Handley’s Total Annarchy
Total Annarchy is a bimonthly newsletter published by Ann Handley of MarkingProfs. This isn’t your standard industry update, either.
In addition to media suggestions, forthcoming events, and current trends, she offers amusing tales and writing lessons in each of her communications.
This is because Ann recognizes that people want to interact with others rather than just absorb information. Pay attention to this strategy and try it out.
2. The Everyday Carnage
The Daily Carnage is a wonderful resource for marketing professionals who want the finest marketing information sent directly to their email.
This daily newsletter sends readers an email with a curated assortment of hand-picked marketing information from across the web. These messages come in a variety of formats and formats, including:
- Articles and blogs
- Surveys and polls
Even better, this email provides just enough information for readers to grasp each item. If they want more, they may do so by clicking on each of the calls to action (CTAs).
3. Smart Insights
Smart Insights is a terrific resource for people seeking for data and figures to back up their different marketing decisions.
As a marketer, you realize the importance of research in persuading your readers to download a document or make a purchase. While Smart Insights provides you with data to utilize, they also offer an amazing weekly that provides you with fresh information.
This newsletter combines trending issues, fresh research, and best practices in a simple style that is divided into sections for easy skimming.
4. HubSpot’s Marketing Blog
The world around us is always changing, and this has a huge impact on marketing professionals. That is one of the reasons why HubSpot’s Marketing Blog is worth following. They are always providing information on how the marketing landscape is changing and how you can adapt.
This newsletter also covers other industry hot issues. For example, they discuss content production, marketing choices, and best practices for leveraging various platforms (and how to tie them all together into a single digital marketing strategy).
Another reason we like this email is its easy-to-use style. It not only provides up-to-date information, but it is also conveniently skimmable. While the brief blurbs just include enough information to pique the reader’s interest, they don’t come off as clickbait.
Not to brag, but we have an email newsletter that is ideal for marketing experts.
Our newsletter stands out in its appearance because, unlike many firms, we employ artwork instead of stock graphics. While stock photos have their place, Creative Director Steve Peck believes marketers can do more with drawings, such as providing a flowing and interpretative message to readers.
We send a visually attractive email with material tailored just for you. We will sometimes go into specialist material for certain verticals such as colleges, restaurants, and fitness. However, we mostly publish evergreen material that contains ideas, tactics, and strategies that are useful to a wide range of marketers.
This list contains just a few of the top email newsletters to subscribe to in 2020.
If you want additional newsletters but aren’t sure which to choose, consider the following:
- Is it my intention to follow industry experts? Leaders of thought?
- Do I want to be guided by industry trends in my work?
- Is it my intention to follow certain brands, and if so, why? What kind of material am I searching for?
- Do I wish to expand my knowledge? Or should I simply keep track of my industry?
We believe it is worthwhile to discover a newsletter (or a collection of newsletters) that fits each of the above characteristics. This way, you can remain current in your field and have a steady stream of educational possibilities.