Nonprofits must put twice as much effort into their communications and branding in the era of social media, digital marketing, paid advertising, and a limitless array of platforms to choose from—all without receiving a budget boost.

Here’s email marketing, the go-to strategy for charity marketers. Email marketing may be a successful tool for connecting with volunteers and funders if utilized properly. New touchpoints for connections and donations may be established through email.

While there are many NGOs that utilize email marketing well, here are a few of our favorites that you may find inspiring:

Project Kkumi
There are many wonderful things about the Kkumi Project’s branding, from the original logo to the arresting images. Take note of how this email’s “hero” picture draws attention to the main point of both the message and the organization’s broader objective by being above the fold.

The Kkumi Project’s obvious calls to action (CTAs) and the way they clearly and pertinently convey information required for the CTA, such as the contribution fee each month, are further victories.

Here, there is exactly the proper amount of text—enough to tell a tale without detracting from the images. And what about Gerald’s testimonial at the bottom? One of the most useful resources accessible to charity marketers is testimonials from recipients.

US-based Red Cross
The American Red Cross has improved its methods for requesting blood donations, and their communications keep me impressed. Every facet of their company, from seasonal callouts to urgent requirements, demonstrates their commitment to effective communication.

The gif in this specific email makes it fantastic. Many designers and marketers believe that gifs should only be used for amusing situations, which is why many organizations avoid using them.

The gif, however, is really useful in demonstrating how to join up using their app, drawing praise from our resident email gurus.

Nashville Hands-On
This email from the nearby charity Hands On Nashville is full of wonderful things. After a motivational quotation, it rapidly offers CTAs for volunteering, remaining on the list, or unsubscribing.

This is an excellent example of a re-engagement email, which we advise sending periodically to make sure your subscribers are communicating their choices for contact and that you’re delivering them relevant information to keep them interested.

Action Works for Patagonia
Most organizations’ work cannot be succinctly summarized in one or two sentences. This email from Patagonia Action Works, a company that supports regional grassroots movements on a range of problems, demonstrates how NGOs may convey their goal without sending out a long email with lots of text.

With previews of long-form pieces, quotations, videos, and other opportunities to participate, this newsletter nearly serves as a landing page for a variety of readers. However, the overall design is still simple and uncluttered, letting each component to stand alone without overcrowding the other tales.

MS Society
Newsletters are among the finest methods for NGOs to employ email marketing. Using a template makes them simple to make, and you’ll inevitably have repeating topics that you can break down into content parts each month.

Check out the benefits of a monthly email newsletter used by the MS Society:

This email works because it adheres to a structured framework that equally divides the material from the visuals, allowing them to work together harmoniously. The email’s arrangement is further enhanced by the color scheme, which directs the reader to the next area of interest.

Giving: Water
We can see once again in this Charity: Water email that photography can make or break organizations, and this example makes good use of photography. If you can, take images of the actual work being done and the individuals who are a part of your organization to link supporters and prospective contributors to your cause directly and show them how their contributions are making a difference.

The visuals in this Charity: Water newsletter are yet another excellent feature. The map gives context for the nonprofit’s work, which its readers may not instantly understand, but by including a visual aspect, it brings them up to speed.

The “95% of the way there” also supports the CTA by giving readers the impression that they can really make a difference.

Conclusion
Nonprofit emails may be used in a plethora of ways and are excellent tools for highlighting the influence that these groups make both locally and globally.

Consider how to most effectively use email marketing to convey the narrative of your organization’s efforts in order to boost engagement, raise funds, and establish connections with a community that supports your organization’s goals.