There are numerous methods to spread the news about your goods and services, but none has the same reach as email.
Today, there are 3.9 billion email subscribers globally, with that figure expected to rise to 4.3 billion by 2023. Similarly, it is an extremely cost-effective medium, yielding around $42 for every $1 invested. Any expanding firm must have a robust email marketing plan. But first, you must amass a list of email subscribers.
You can’t focus on customer retention if you haven’t initially recruited customers. We’ll go through how to expand your email subscriber list so you can build brand loyalty and long-term success.
Send out a newsletter
A weekly or monthly newsletter is used by many ecommerce organizations to engage with their consumers and keep them up to speed on what’s going on with the company.
If you don’t have any subscribers, to whom do you send your newsletter? How do you encourage people to sign up for a newsletter that doesn’t exist?
Create your newsletter first, then make your subscription form as visible as possible on your website. Put it in a notice bar at the top of your site, a footer, or a sidebar, but not behind other content. Use terms like “Download,” “Featured,” “Exclusive,” and “Access” instead of “Sign up” or “Subscribe” in your text.
Finally, in your email signature, offer a link to your newsletter. It might lead to an opt-in form, the newsletter itself, or a link to a blog post or landing page with subscription information.
Make use of pop-ups
Website pop-ups are an excellent approach to inform prospective clients about the deal and collect their email addresses. But keep in mind that there’s a delicate line between a fascinating, appealing pop-up and an annoying one.
You may control the sort of pop-ups that appear to readers and when they appear. When visitors arrive at your site, you may offer a discount to first-time shoppers in exchange for their email address. Offer a piece of fascinating material that helps visitors discover more about your company in the same pop-up.
Create more landing pages
More landing pages allow you to show customers more items, answer particular product queries, address specific problems, and drive more email signups.
Of course, each product should have its own landing page, but consider considering creating landing pages that do not expressly offer anything. Pages that describe certain product series, highlight an issue your goods answer, or investigate the science behind your product help visitors identify with your brand and, as a result, make them more inclined to submit their email address in exchange for additional information.
Create a rewards program
Rewards programs may be used by anybody, from huge corporations to one-person ecommerce shops, to create brand loyalty and keep consumers coming back. (Remember how much more costly it was to acquire new clients?)
However, incentive programs extend well beyond client retention initiatives. Tools like Smile.io enable you to establish rewards programs that motivate customers to perform a variety of things, such as sign up for your email list.
Make use of lead magnet composition
Lead magnet content is material that is designed to attract leads or, in this example, email subscribers. This material may be used at any step of the ecommerce marketing funnel, but if you’re utilizing it expressly for list-building, it should be at the top.
This indicates that the content should not be primarily concerned with marketing things. Instead, it should communicate to your audience about issues that are important to them.
Your lead magnet should appeal to the ideals of your clients. When you demonstrate that you share similar values, you may explain why your product supports those values.
Think about gated content
Gated content is used by media organisations such as The New York Times and The Washington Post to improve their subscription base. Ecommerce companies may do the same thing.
Consider asking individuals to give their email address before they can read or download information from your blog or longer-form resources like guides or whitepapers.
Keep in mind that you are not need to place barriers in front of all of your material. Keep specific pages open if you believe your content is important enough to convert on its own.
Consider using interactive material
People like engaging with websites. Many site users find interactive material like games and quizzes enticing, and it is an extremely efficient approach to get new email subscribers.
While you don’t want to distract clients from what you’re trying to offer, you may make their buyer journey more enjoyable while they’re still deciding. (And, even if they don’t purchase, they’ll have to subscribe to play.)
Gamified material such as “spin-to-win” pop-ups request users’ email addresses in order to spin the wheel and win a unique gift. It might be a discount, free delivery, or even a free goods.
People like competitions and sweepstakes just as much as they do games. Giveaways are a great method to grow your email list and maybe attract new consumers.
Giving away a popular product or a gift card enables you to create a new landing page, attract traffic to it, and require interested parties to give their email address. It’s a terrific method to build attention for your company while also increasing your subscriber base on a budget.
One of the most crucial channels for ecommerce firms is email. Building an email list is critical for both immediate and long-term success when you’re just starting out.
This tutorial should have given you some ideas on how to attract new subscribers and customers, raise brand awareness, and assist enhance your bottom line in the future.