In the Campaign Monitor creative department, we spend a lot of time reviewing emails. We periodically play favorites, whether we’re obsessed with new email technology, enamored with good-looking design, or enamored with well-written material.

In this essay, we’ll look at nine emails that challenge the inventiveness required for email marketing.

The American Eagle
This email parodies Sir Mix-A-well-known Lot’s pop song “Baby Got Back.” American Eagle made a cute GIF in which clothing travel down the email until they expose the smart headline: “Baby Got Packed.”

Lagunitas

Lagunitas is a firm that understands its brand and its target audience. They let you know what the email is about right at the top, and they do it with a feeling of urgency: “Tickets on sale now” for their famed Beer Circus, and a detailed list of easy-to-click on locations.

The email is chock-full of large, attractive, and entertaining photos, and there’s enough for the reader to find and appreciate.

The Trunk Club

This Trunk Club email is lovely since it is simple and elegant. It combines intelligence and elegance.

Creating a retail email that is also classy might be tricky. Trunk Club highlighted one product with numerous possibilities while mentioning their large variety. They also employed a clever title and carried that tone throughout the body of their material.

Trunk Club, well done. And not a single exclamation point to be seen.

Rifle Paper Company
One would be thrilled to read Rifle Paper’s email newsletter and be impressed by the design choices they make for various sorts of campaigns. It’s difficult to choose just one of the amazing emails they gave out.

In this newsletter, Rifle Paper employs a basic, casual, but memorable subject line (Good thing you spotted this) that entices you to open it. It’s hazy, yet it makes you wonder what’s within. Rifle Paper is the devil. (I’m looking over their catalog right now…)

FontShop

FontShop is one of the world’s top font wholesalers, producing impeccably crafted emails that promote their goods and objectives.

Large, full-width photos, precisely constructed text, fantastic use of white space, and minor things like hover states all contribute to a highly modern and appealing email.

Giving the consumer the choice to see the email in the browser offers them a world of possibilities for showcasing their fonts. FontShop did an excellent job.

Pret

When viewing this email, users may interact with it as if it were a web page using email clients that use the webkit vendor prefix and enable CSS3.

This adds another depth to what an email ordinarily delivers a reader and enables the reader to interact with the email more.

Smart, effective, and engaging – all characteristics of a successful email.

Dollar Shave Club

Few companies outperform Dollar Shave Club when it comes to email design. The design-led firm has creative and witty branding, as well as an excellent user experience and aesthetic.

Dollar Shave Club prioritizes its well-designed items by contrasting them against clean white and gray backgrounds, focusing emphasis only on the product. The brief, powerful headlines enable readers to swiftly perceive and comprehend the content. The eye is drawn to the bright orange CTAs, and you can’t help but want to click, click, click.

AIGA (American Institute of Graphic Arts)

The intriguing layout is jam-packed with geometric forms, unusual colors, and photos that create an impression in their subscribers’ inboxes like nothing else.

Getting people’s attention is one thing, but if you can’t hold it, you’ve lost steam. Have you noticed the surprising logo animation? The spectator is kept interested through surprises and joy. So does the concise and easily digested copy. By including text tags in each part, the material becomes easier to browse and gives information without being overpowering.

But the email’s attractiveness doesn’t end there; everything is clickable. Nothing beats a well-designed email that is optimized for click-throughs. Excellent job, AIGA.

Conclusion
We hope you’ve been inspired to produce your own email masterpiece.

In this video, Alex Cattoni breaks down the 7 types of emails you need to be writing in your campaigns.