When it comes to social media, it’s easy to become exhausted as a marketer. You must devote a significant amount of time to writing compelling posts and creating new content in order to engage your audience, and then you must repeat the process the following day. Because social media never sleeps, neither should your content.

It can feel like you’ve said and done everything. What else can you do to provide relevant and valuable content to your audience?

As we begin the new year, we’ve compiled a list of some of the tactics that worked for successful social media campaigns in 2022, so you can rethink your strategy and begin 2019 fresh.

This post will discuss some tips for developing a successful social media campaign, as well as some examples to serve as inspiration.

These social media campaign ideas can assist you in developing a successful social media campaign that adds value to your audience while maximizing ROI.

1. Create copy that is appealing to your target audience

You must consider tone in addition to your brand’s voice.

Who is your target audience, and how do they want to interact with brands? You have several options, including

• Conversational and informal
• Playful
• witty and amusing
• Professional and formal

You should also think about what message you want to convey with your social media campaign timeline. Do you want to educate and inform, or do you want to entertain?

Answering these questions will help you decide which words to use in your posts in order to truly connect with your audience.

To coincide with the new year, AliExpress launched a social media campaign highlighting their weight loss products. This post does an excellent job of using humor to sell a product that has nothing to do with getting in shape.

2. Take advantage of live video

One of the best ways to show up in your Facebook followers’ notifications, bypass the ever-changing algorithm, and reach new followers is to go live. But going live at the wrong time with the wrong content can also flop. Use these social media campaign ideas for the best live video experience:

• Do a Q&A or AMA (Ask me anything)
• As your audience to provide feedback in the comments
• Provide context for new viewers
• Build suspense
• Stay natural and not rigid

3. Conduct adequate audience research

Behind all the successful social media campaigns of 2018 was one key factor: adequate audience research. What’s interesting to one market segment isn’t worth squat to another. That’s why it’s so important to understand your audience:

• What problems do they face on a daily basis?
• Where do they hang out offline?
• What do they say to their friends?

Once you understand that, you can write copy they actually want to read and engage with.

Weight loss company Noom understands that people want to lose weight and still eat foods that actually taste good. Their Instagram is chock-full of mouthwatering healthy meals.

4. Create something unique for your business

In 2015, Blendtec launched a successful social media campaign that involved throwing random objects—like a Jar Jar Binks action figure—into their blender. It was a huge hit.

If you can, find a fun way to incorporate your product or service into your posts for the best social media campaigns. This will help get your product in front of as many eyes as possible and drive home brand recognition.

National Geographic’s “Your Shot” campaign perfectly merges their brand (exploring amazing places) with requests for audience interaction. It’s definitely one of the best social media campaigns of 2018 and still going strong.

5. Provide something valuable

Different people define value differently. The key here is to understand your audience and their pain points. From there, you can figure out what you want to accomplish with your social media campaign ideas and how you can add value to specific market segments.

• Offer free stuff to people who like or retweet your posts.
• Solve a very specific problem your audience might have.
• Educate your audience about something they may find useful.
• Entertain your followers.

Arby’s is killing it with their Facebook posts. They always find unique ways to incorporate their product with trending culture, topics, and technology. This post uses a 360 video and cosplay with Borderlands to hit home with specific segments of their audience.

6. Post unique high-quality graphics

If you’re going to spend your precious marketing budget on a (hopefully) successful social media campaign, it’s important to ensure it strikes your audience. Consider investing in GIFs and high-quality images that feature your product.

On Instagram, Caribou Coffee employs a good mix of user-generated content and high-quality graphics.

7. Don’t let your followers do all the work

You can’t just ask people to follow and share your stuff—you need to take action, too. Don’t be afraid to retweet and share content from your followers. This will encourage other people to interact with your brand and give you a chance to build some rapport while learning about your followers’ interests.

Wendy’s is straight up savage on Twitter and they do a great job of interacting with their audience.

Wrap up

Social media is all about standing out. People scroll through their newsfeeds quickly so it’s important to capture attention with extremely unique content. Once you have an idea, you can take advantage of the tips on this list to get the job done.

Remember, as always: the secret behind the best social media campaigns ever was understanding their audiences. That’s the only way you’ll be able to provide them with the content they can’t wait to engage with and share.