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How to Use Forms without Landing in the Spam Folder

You may have pondered whether you could send a form in an email at some point.

It’s conceivable you were hesitant because you didn’t know how to do it, or you had “send fear” since you’d heard that forms don’t function in email. This is rather frequent.

Continue reading to find out the answers to the most frequently asked questions regarding utilizing forms in emails.

What exactly is an email form?
An email form is a kind of web form that is used to gather information from subscribers in order to create a connection with them.

Forms are classified into many sorts based on their function. Some have as little as two fields for the subscriber’s name and email address, while others include many more fields in order to acquire as much information on the subscriber as possible. Others, such as a feedback form, collect input from subscribers about their experience with your product or service.

Forms are a highly secure means of collecting information from clients when used correctly, and they are an essential element of any marketer’s arsenal.

Email forms with online forms
Forms may be found all over the internet, whether you’re signing up for an email list, making an online purchase, or offering feedback on a previous customer service experience or product purchase.

And, although online forms are prevalent on websites, blogs, and landing pages, they aren’t as frequent in emails for a reason.

What is the issue with utilizing forms in email?
Forms are vital because they provide a safe mechanism for subscribers and customers to communicate sensitive information with your firm (when done appropriately).

The problem is that a form in email is not safe, and even if you have a means to make it secure, the email clients your subscribers are using may identify the form as a security risk and display a warning, discouraging him or her from completing it. One of the primary reasons we don’t suggest utilizing forms in email marketing is the risk of triggering a security alert.

In addition, using an HTML email form increases the likelihood of it being marked as spam by most email clients.

Forms as an alternative in email marketing

While some email programs will alert your readers about possible risk, others may completely deactivate the forms. So, if you wish to send a form in an email, keep in mind that certain recipients will be unable to utilize it. And, for those who can view the form, a warning from their email client may cause them to reconsider sending data.

Survey response rates are usually not great. Any marketer will tell you this is one of the areas they see the least engagement. Many factors contribute to that, including surveys simply being boring. But perhaps the biggest dissuasion comes from the fact that your targeted participants have to go to another website or platform to answer your survey questions.

That is why being able to incorporate a poll within an email would be ideal. With an integrated survey, your subscribers may swiftly respond to your essential questions without being routed to another site.

Is it feasible, however, to incorporate your survey in an email?

The quick answer is yes. The lengthy answer, on the other hand, is not as simple.

You must tread cautiously if you want to make life easy for your subscribers by integrating your survey within an email without triggering spam filters.

You will need a reliable email service provider and a third-party tool to construct the survey in order to incorporate it into an email. GetFeedback is one such software that interacts easily.

Using Emma’s drag-and-drop email editor, GetFeedback enables you to simply incorporate a survey into your email body. Simply open your email editor, drag the GetFeedback button into the email body, and personalize your survey.

Finish up
As a knowledgeable marketer, you should acquire as much information on your subscribers as possible. A variety of information can assist you in appropriately segmenting your list, personalizing it, and sending out relevant information and promotions.

However, getting such data requires your subscribers’ engagement in the form of forms and surveys. If done correctly, your participants will provide you with all of the information you need. This is why, even with forms and surveys, you must master the art of creating reader involvement.

Emails and forms don’t always get along. Here’s what you need to keep in mind to maintain that connection in your email marketing:

Email forms are an important part of your marketing strategy.
Because HTML forms are the most common spam triggers, including them in your email might be a marketer’s nightmare.