To use or not to use emojis: This is a fundamental challenge that many email marketers face when creating subject lines.

Emojis, according to studies, might also make your message seem less serious or miss the point with your target audience. Using too many emoticons might also have an impact on email delivery.

By utilizing emojis correctly, you may make your inbox stand out and avoid spam filters.

In a packed inbox, stand out.

Inboxes are becoming more clogged. As a result, it is only prudent to make an effort to make your emails stand out. Consider the two topic lines below.

The first, without emoji, comes from Ticketmaster. Minibar created the second one, which has three emojis. Which one gets your attention?

Convey emotion

Brands are continuously striving to connect emotionally with their consumers. Words alone cannot always express emotion, but emoji can.

Emojis, on the other hand, aren’t for everyone. Consider the following before include them in your topic lines:

Tone

Will the emoji match your tone?

Emoji may seem unprofessional to clients if you have a serious business, such as one that handles financial data and analysis. Consider if unique and colorful symbols or amusing smiling faces match your brand, and test on small groups of your audience to see how your broader subscriber base reacts.

Know your audience

What is your target audience like? Will they appreciate emoticons, or will they dismiss your message as less serious? Does it match the tone of the email’s content?

Emojis such 😍,🤳,👻 and 💗 may be more appealing to a younger audience, while 📈 and ✅ may be more appealing to an older audience. Depending on the age group, there may be no emojis at all.

Emphasize an idea

For added effect, include a relevant emoji after a term in your subject line. Because they are read in addition to the keyword, using them before the keyword might make reading your subject line a bit uncomfortable. Adding the emoji after the keyword improves the readability of the subject line.

Make it relevant!

With so many emoji available, you should be able to select one that complements your message. You don’t have to always use the most popular emoji. Emojis should be used when they are relevant to the text, not merely because they are cute.

Tynker, a company that provides programming classes for children, utilized a school bus in a recent email subject line to promote a back-to-school campaign.

Be inventive

Emoji allow you to express yourself creatively. In a recent subject line, Pottery Barn, for example, utilized a watch to indicate the short time remaining on offer.

BevMo differentiates itself by customizing the subject line and adding stars at either end of the title.

Though you don’t want to make it too difficult for your subscribers by sending them riddles, it may be enjoyable to go outside the box and surprise readers every now and then with a subject line that makes creative use of emojis.

Use various emojis to make a creative tale, for example: ☕️ + 🍩 = $10

Change it up with various emoji

Surprise your readers with a unique emoji. Examine your own mailbox to discover what popular emojis people are using and consider alternative emojis you may use in connection with your email. Emojis may be found in various categories..

Tell a story

If you see that the majority of your audience sends emails with pre-headers, you may experiment with utilizing the subject line and pre-header to convey a narrative.

The Top Ten Emoji

Here is the list of the top ten emoji that most customers used in their subject lines in 2021:

Conclusion

The usage of emojis is entirely dependent on your brand. Emojis in email marketing may absolutely enhance open and click-through rates if your audience connects with them. The general guideline is to only use an emoji if it is relevant to your subject line, not just because you want to.